The cricket team reveals all new stylish and sporty Skechers-branded women’s jerseys
by Suman Gupta
Mumbai, February 2024 – Skechers, The Comfort Technology Company®, and the Mumbai Indians, one of the most successful teams in global franchise cricket, together announce that the lifestyle and performance brand has been signed on as Official Kit Partner of the Mumbai Indians. Players from both the women’s and men’s teams will be outfitted in Skechers-branded Mumbai Indians match kits.
The collaboration kicked off with the unveiling of exclusive jerseys, designed by ace fashion designer Monisha Jaisingh, for the Mumbai Indians women’s team. Bringing a dash of fashion to cricket, the jersey draws inspiration from the peacock, which symbolizes a harmonious blend of strength and grace. As a part of this partnership, Skechers India has also manufactured the official playing kits for the Mumbai Indians women’s team, offering the signature fusion of comfort and style found in all Skechers apparel.
Fashion Designer, Monisha Jaising, the creative force behind the Women’s jerseys shared her inspiration, saying, “The peacock is a symbol of strength and pride, and we wanted the jersey to reflect these qualities. The vibrant blues of the feathers, the coral-peach inspired by the stem, and the gradient pattern resembling the peacock’s majestic spread – all come together to create a design that is as fierce and beautiful as the players who will wear them. It’s a celebration of our national spirit and the essence of Mumbai Indians.”
The partnership marks Skechers’ entry into the dynamic world of cricket, aligning the brand with the passion and excitement that Mumbai Indians and the #OneFamily brings to millions of fans worldwide. It unites two powerhouses in the performance sports arena to create a winning combination on and off the field.
Rahul Vira, CEO, Skechers Asia Pvt. Ltd. “We are delighted to collaborate with Mumbai Indians and bring together the best of sports and comfort. Mumbai Indians’ winning spirit with Monisha Jaising’s expertise in design, coupled with Skechers’ commitment to performance and comfort, will redefine the player’s on-field style. This collaboration is a perfect synergy of style and sportsmanship, and we look forward to creating memorable moments together.”
Welcoming Skechers to the One Family, a Mumbai Indians spokesperson added, “The partnership between Mumbai Indians and Skechers is a strategic one—building on the global potential of brand MI and the strong international position of Skechers. We look forward to working with them, keeping fans as the priority, as we introduce new, exciting and accessible products, both at home and globally. This partnership is in perfect alignment with our goals as we continue to make Mumbai Indians the biggest franchise cricket brand in the world.”
Skechers India has always been known for its unwavering commitment to promoting an active lifestyle and fostering a culture of fitness.
About MI: Reliance Industries, one of India’s largest conglomerates, owns the Mumbai Indians franchise, which own and operate team Mumbai Indians in Indian Premier League since 2008, and in 2023 established Mumbai Indians in women’s Premier League, MI Cape Town in SA20, MI Emirates in ILT20 and MI New York in MLC. With the addition of the new teams in 2023, MI now has five T20 teams across four countries in three continents and in both men and women’ cricket.
In the 16 years since inception, MI has won 9 league titles: 5 IPL titles, 2 Champions League trophies, and the inaugural WPL and MLC editions in 2023, grown to over 50 million fans, making MI one of the biggest clubs in global sports in terms of team ownerships, championships won, and diversity, supplemented by strong brand growth that has been built on high stakeholders’ trust, partner investment longevity and fan engagement.
Committed to the ethos of #OneFamily, MI is rooted in strengthening the global cricket ecosystem right from the grassroots, to be a nursery that nurtures talent and to give back to society through “Education and Sports for All (ESA).
Mumbai Indians http://www.mumbaiindians.com| Facebook | Twitter | Instagram | YouTube
About Skechers South Asia Pvt. Ltd and Skechers USA, Inc.: Skechers South Asia Pvt. Ltd is a subsidiary of Skechers U.S.A., Inc. (NYSE:SKX), a Fortune 500® Company based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. Collections from The Comfort Technology Company® are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and more than 5,170 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visithttp://about.skechers.comand follow our lifestyle and Skechers Performance sites on Instagram, Twitter and YouTube.For further details, visithttp://www.skechers.in.
