by Suman Gupta
Making Every Step Count: SKECHERS Walkathon’s 4th Edition Promises to Foster Growth of the Sporting Community
Mumbai, August 23rd, 2023: Skechers, The Comfort Technology Company™, announces the 4th edition of the Skechers Walkathon, a powerful initiative that goes beyond miles to make an impact in the world of sports. Featuring categories of 10km, 5km, and 3km, this event aims to promote walking as a sport while also extending its reach towards the development of budding athletes.
To mark the 4th year of the Skechers Walkathon, Skechers has partnered with GoSports for its Long Term Athlete Development Programme that aims at nurturing and developing athletes across multiple sports at grassroot level to help them become medal winners; proceeds from the registration fees will go towards GoSports Foundation. This year’s Walkathon is expected to have an enrolment of over 10,000 participants, who are now part of a Skechers GO WALK® community that has grown to include more than 20,000 walking enthusiasts since the event’s start.
Speaking on the Walkathon, Rahul Vira, CEO of Skechers South Asia Pvt. Ltd. said, “At Skechers, we believe in the power of sports to transform lives. The Skechers Walkathon is more than just a walk; it’s a stride towards creating lasting change, championing a journey towards a fit lifestyle. We are delighted to take a step forward through our association with GoSports to create a positive impact on the sporting community at grassroot level. We are confident that this initiative to nurture budding athletes will lead to stronger representation for the country at sporting events.”
Commenting on the Walkathon announcement, Indian actress Kriti Sanon mentioned, “As a Skechers Ambassador, I’m proud of the commitment shown by Skechersto give back to the sporting community. This initiative is a step in the right direction to help athletes of tomorrow, and I’m glad that our Skechers GO WALK® community is contributing to this cause.
“Skechers has been at the forefront of promoting fitness and a fitter lifestyle through its popular Skechers GO WALK® range of shoes. The Walkathon stands as a pivotal initiative within this endeavor, inspiring individuals of all ages to embrace walking as a sport.
Register for the Skechers Walkathon and support the cause at https://www.skecherswalkathon.in.
About Skechers South Asia Pvt. Ltd and Skechers USA, Inc. Skechers South Asia Pvt. Ltd is a subsidiary of Skechers U.S.A., Inc. (NYSE:SKX), a Fortune 500® Company based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. Collections from The Comfort Technology Company™ are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and over 4,700 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com and follow our lifestyle and Skechers Performance sites on Instagram, X and YouTube.
For further details, visit www.skechers.in.
