by Suman Gupta
India, November 7, 2022: Skechers, The Comfort Technology Company™ and American performance and lifestyle footwear brand, today announced actress Kriti Sanon as a new Brand Ambassador for Skechers India. Kriti will be the face of the fashion and lifestyle categories for the brand and appear in the upcoming Skechers Street campaign—the brand’s trendy line of streetwear sneakers.
Commenting on this association, Rahul Vira, CEO of Skechers South Asia said, “Skechers began operating in India sighting a huge potential in the footwear market ten years ago. Kriti is a fashion icon for young consumers, and her influence paired with Skechers’ aim to increase awareness about fashion without compromising on comfort, makes this association organic and effortless. With Kriti being the face of Skechers for the fashion and lifestyle category, we aim to widen our brand appeal and increase our reach throughout India.”
Speaking on her new partnership with Skechers, Actress Kriti Sanon added, “Fashion, comfort and fitness go hand in hand for me. My sense of style is an extension of my personality and as a big sneaker enthusiast, I am really thrilled to be associated with Skechers, a brand that I genuinely love. I am all set to start this exciting journey with Skechers and I can’t wait to share the cool campaign with all of my fans.”
Launched in 2012 in India, Skechers offers a wide range of its 3,000 footwear styles to men, women and children across the country, along with apparel and accessories. Skechers’ products are available at retail outlets nationwide, including more than 350 Skechers stores, and online athttp://Skechers.in.
About Skechers South Asia Pvt. Ltd and Skechers USA, Inc.: Skechers South Asia Pvt. Ltd is a subsidiary of Skechers USA, Inc. (NYSE:SKX), The Comfort Technology Company™ based in Southern California, designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The Company’s collections are available in over 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and 4,355 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit about.skechers.com
