by Suman Gupta
Mumbai,january 2019: Skechers, An American performance and lifestyle footwear brand announces a new range of sneakers “Skechers D’Lites” in India. The announcement was made in the presence of Bollywood celebrity and fashionista Jacqueline Fernandez, who sets the temperature rising with her stylish looks, sizzling aura and her performances on the silver screen. Jacqueline’s arrival at the store was striking, as she came out of a life size shoe box, followed by a flash mob performance.
The launch of the D’Lites range showcases a wide range of chunky, colourful sneaker options with the brand logo in the midsole which is unseen before and adds a signature element to the shoes. Skechers D’Lites will reiterate the 90s trend of chunky sneaker design.
Speaking about the D’lites launch, Mr. Rahul Vira, CEO, Skechers, South Asia Pvt. Ltd. said “With the launch of Skechers D’lites we are making sure that the 90’s trends are never getting old but only moving back into style. The shoe range includes designs from the late 90s era style, inspired by a new wave of colourful, chunky, footwear options. With the entry of this segment in the Indian market, Skechers D’lites have rightfully made a place for itself in conversations about chunky sneakers.
Skechers has always been synonymous with style and comfort wear and this range has now taken style several notches higher. Making this announcement in the presence of Jacqueline Fernandez makes it even more special.”
Commenting on the D’Lites range, Bollywood star Jacqueline said, “I have always loved the late 90s era when it comes to fashion, specially the dad hats, jeans and the chunky sneakers have always been my favourite. I am extremely delighted to be a part of launch of the D’Lites range. Being in the showbiz, I love being up-to-date and my interest lies in casual, trendy and comfortable style of footwear they offer, making Skechers my go-to brand for my #OOTD making it more stylish, and enjoyable.”
As a brand, Skechers stands for a combination of innovation, style and technology and gives people the comfort & the chance to stay on par with all the current trends. Apart from offering ideal footwear for all facets of life, Skechers has launched a wide range of apparels & Accessories.
About Skechers:Skechers India, designs, develops and markets a diverse range of performance and lifestyle footwear for men, women and children and now stretching head to toe with their latest addition of apparels and accessories. Skechers Performance is available in India and over 160 countries and territories worldwide via department and specialty stores with more than 2,305 Skechers Company-owned and third-party-owned retail stores, and the Company’s e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia and the Middle East, and wholly-owned subsidiaries in Canada, Japan, throughout Europe and Latin America.
