by Suman Gupta
- Increased content creation and interest around local events and festivities fuel this growth
- Local celebrities and politicians join the platform for wider audience reach
Mumbai (India), 09 August 2019: ShareChat, India’s fastest growing regional social networking app, today announced its milestone of reaching over 30 lakhs (3 million) users from Maharashtra. With this, ShareChat also released its Marathi #ShareChatTrendz report. The report analyses user generated content and trends on ShareChat amongst users who prefer Marathi as their language.
Key highlights of the report:
ShareChat penetrates deeper amongst new internet audience in smaller towns & cities
This year report reveals the growth of users coming from smaller towns and cities of Maharashtra with Satara contributing to 30% of the Marathi users on the platform followed by locations such as Buldhana, Ahmednagar, Raigad, Yavatmal, Osmanabad, Beed, Solapur, Ratnagiri and Jalgaon.
Local events and festivities gain traction amongst our Marathi users
Native festivals such as Ganesh Chaturthi, Nagpanchami, Month of Shravan are gaining immense popularity amongst our users. Over 3 lakh content in the form of real time videos and images have been created around heavy rainfalls in the Maharashtra region, making it one of the top most discussed topics on ShareChat Marathi. Users are not only confined to local news but have been actively sharing content around national issues as well.
Romance, Humour and Fun as engaging factors
The report further reveals that content related to romance and relationships are some of the most popular topics amongst Maharashtra users. It can be seen that most of the romance and relationship related tags are centered around broken hearts. Also, content creation around humour has witnessed high engagement amongst the users. These include interesting topics like funny videos, marriage atrocities and content comparing 90s generation kids with current generation kids.
Politicians and celebrities joining the bandwagon
Maharashtra users are a diverse lot, with few eminent names from politics such as Jayant Patil, Dhananjay Munde and celebrities such as Siddharth Jadhav, Urmila Kothare, Priya Bapat joining the platform sharing their daily updates with their followers.
Preeti Nair, Head- Corporate Communication, ShareChat said “At ShareChat, we have always been focused on providing a local, relevant social media platform to the new internet audience. This year’s report is a testimonial to our mission of making internet available to the remotest part of the country. With Maharashtra being an integral market, we are excited to witness such immense user and content growth on our platform. Users are actively expressing themselves and participating in conversations around local events and national issues every day.”
She further added, “Being a social media platform catering to a wide audience in India who prefers localized content in their language, #ShareChatTrendz is a medium to highlight unique trends created by a diverse range of users.”
ShareChat also recently conducted user meet ups in Satara, Nashik, Yavatmal and Nagpur to meet Marathi content creators to guide them around making quality content, understand the market better and get on-ground feedback from the users.
About ShareChat:ShareChat is India’s largest regional social network allowing users to share their opinions, record their lives and make new friends – all within the comfort of their native language. Spearheading India’s internet revolution, ShareChat is changing the way in which the next billion users will interact on the internet. ShareChat was started with a vision to provide a comfortable digital space not only for the people who want to use the internet in their mother tongue, but also for first-time internet users, where everyone can share their thoughts, emotions, opinions; and become friends with others without any social stigma or language as a barrier. The user generated content platform is available in 15 Indian languages including Hindi, Malayalam, Gujarati, Marathi, Punjabi, Telugu, Tamil, Bengali, Odia, Kannada, Assamese, Haryanvi, Rajasthani, Bhojpuri and Urdu.
