An initiative by the United Sisters Foundation and promoted by Maximus MICE & Media Solutions Pvt. Ltd., India’s biggest women’s run to have around 10000 plus women participating in the multi-category run
by Suman Gupta
Mumbai, November, 2018…The seventh edition of Bajaj Electricals Pinkathon Mumbai 2018 presented by COLORS, India’s biggest women’s run to be held on Sunday, 16th December 2018 at MMRDA Ground, One BKC Building, BKC, Mumbai. Online registrations for the multi-category run are open at www.pinkathon.in/mumbai for the VWash Plus 3km, 5km & 10km run and for the 21km distance drop a mail on info@pinkathon.in.
Bajaj Electricals Pinkathon – Empowering Indian Women, India’s biggest women’s run to encourage and promote fitness & health among women and create awareness for Breast Cancer and other issues relating to women’s health is supported by United Sisters Foundation and promoted by Maximus MICE & Media Solutions. Super model, actor, Ultraman and Pinkathon founder Milind Soman formally announced the launch of the seventh edition of Bajaj Electricals Pinkathon Mumbai 2018 presented by COLORS at a press conference hosted by The Farzi Cafe, Kamala Mills, Lower Parel, Mumbai.
Present at the conference were eminent dignitaries like 103-year-old Mann Kaur, world champion and an Indian track – and – field athlete, she holds the world record in the over 100 years old category, Mr. Hemal Vadera from Bajaj Electricals, Head – Advertising, Digital & Branding, Sadhna Khera from Indian Oil Corporation Limited, Dr. Shishir Shetty from Apollo Foundation along with four Bajaj Electricals Pinkathon Mumbai mascots who expressed their wholehearted support for the noble cause.
Bajaj Electricals Ltd., a globally renowned and India’s leading consumer products company has come on board as title sponsors of Pinkathon, India’s biggest run for women after being the inspiring partners for last 4 years. Hemal Vadera, Head – Advertising, Digital & Branding of Bajaj Electricals Ltd. said “Bajaj Electricals Ltd. has always collaborated with platforms that have worked towards women empowerment. We strongly feel that empowerment goes far beyond giving equal rights to women. It is about making women confident enough to trust themselves, act independently and most importantly to take control of one’s own health and wellbeing.
While Our association with Pinkathon transcends the basic role of title sponsor, rather it gives us the opportunity to act as a catalyst in empowering women, to embrace, who they are both internally and externally.”
Committed to inspire women through meaningful stories and initiatives, India’s leading entertainment channel, COLORS continues to extend its support to the Pinkathon as the Presenting Partner. On the occasion said, Nina Elavia Jaipuria – Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, “Endeavours such as the Pinkathon not only helps the cause of women empowerment but also celebrates and nurtures women. COLORS through its compelling storytelling on-air encourages women to pursue their dreams and break societal shackles. Together with off-air initiatives like the Pinkathon it is our belief that we will be able to change the mindsets of our viewers and drive them to opt a healthy lifestyle and stand together and stronger for a better future.”
Expressing delight on the launch of the seventh edition of Bajaj Electricals Pinkathon Mumbai 2018 presented by COLORS founder Milind Soman said, “We are very excited to bring Bajaj Electricals Pinkathon Mumbai 2018 presented by COLORS to Mumbai for the seventh time. We are confident that the city and its people will support us and help make this run a humungous success. Pinkathon has carved a niche of being more than a marathon. While we conduct Pinkathon once a year in all the key cities, it is now being seen as the seed of change. Its a movement that is carried forward by a growing community of empowered women across India through the year. These women share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women, first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself. Our Pinkathon Forever community is spread across 100 cities and 10 countries. There are over 15000 women connected on the Pinkathon Forever facebook page and millions who get inspired daily to change their lifestyle and embark on a healthy and fit journey.”
The fitness icon further added, “Pinkathon Forever Training has created a culture of regular exercise and fitness which is taking root in India today. These initiatives are making our women more aware about the benefits of fitness. We encourage women to get out and run, which doesn’t happen enough due to various cultural reasons. We now organize Pinkathon in eight cities. More than 10000 women run at each of these events at the VWash plus 3km, 5km, 10km and 21km distances. They run in running gear but also in sarees, salwar kameez, hijabs or whatever attire they deem fit and keeps them comfortable. We just successfully concluded the first edition of Pinkathon Day across 6 countries, 63 cities in India with 130 locations where more than 11000 women ran a distance of 5 kms on the same day 21st October 2018 and at the same time of 630 am. This was done to encourage fitness for all women and promote the message of “Har ghar mein Pinkathon” which basically revolves around the idea of fit women = fit families = fit society and hence a fit nation.”
Reema Sanghavi, Co-Founder Pinkathon & Managing Director, Maximus MICE & Media Solutions Pvt. Ltd. said,“At the onset, I would like to acknowledge our title partner Bajaj Electricals and presenting partners COLORS for their extended support. We are proud of the association with like-minded partners to further the larger cause of Pinkathon in India. Mumbai is the eighth city in India where Bajaj Electricals Pinkathon presented by COLORS is being organised in 2018 in India. Previously, Pinkathon was organised at Bengaluru, Hyderabad, Kolkata, Chennai, Delhi, Guwahati and Pune. We also had it in Kathmandu. Mumbai is abuzz with runners and fitness enthusiasts. We would like more women to take up their health seriously and participate this year. Pinkathon was started six years ago in 2012 and we conclude the year 2018 with the Mumbai edition. The multi-city national event has received an overwhelming expression of support with over 100,000 women of all ages, across different walks of life having participated last year. This number is expected to grow in leaps and bounds in 2019. The campaign will be supported by an integrated communication plan which includes several pre- event activities like training runs for baby wearing mothers, first time women runners, cancer survivors and visually impaired girls. We have introduced several new events to encourage running across the strata of the society and age groups as well as differently abled. There will also be an extensive online campaign to reach out to the masses and help the movement grow. We have started the Fearless Midnight Run to encourage more women to step out of their homes and take up their health seriously. We began the promo event with Baby wearing mother walk in traditional attire.”
As a precursor to the main day, the team is organising unique events such as the Cancer Shero Trek for the cancer survivors. This event is dedicated towards felicitating these inspiring people. Starting with a trek, this event felicitates the inspiring Cancer Survivors honouring them with an “I Inspire” medal. In Bajaj Electricals Pinkathon Mumbai 2018 presented by COLORS, more than 50 visually Impaired girls would be participating in the different run categories. To prepare them for the main day, unique training sessions are designed with the help & coordination of sighted runners. Special training runs in various parts of Mumbai for the registered participants who have requested training for the main day. Dr Monali Tamhankar, a baby wearing mother was announced as the mascot for VWash Plus 3Km category.50 plus hearing impaired girls would be also participating in the VWashPlus 3 km category. Jayalakshmi Vaidyanathan, first 75 years old woman to win a Gold medal in Powerlifting from India, was announced mascot for 5Km category. Dipti Gandhi, as the mascot for the visually impaired squad. She will be running 10 Km in this edition. Rashmi Mehra, a Cancer Conqueror was announced as the mascot for the 21 km category run. All of them were presented with their first bibs.
As one-of-a-kind initiative, every single participant of Bajaj Electricals Pinkathon Mumbai 2018 presented by COLORS can choose to avail of a free gynaecologist consultation from our healthcare partner Apollo Hospitals, Navi Mumbai or a free Mammogram if the participant is above 45 yrs. of age, the same is also transferrable.
Milind Soman also highlighted the concept of Pinkathon Ambassadors in every city who are passionate, extraordinary, committed men & women connecting for one cause – ‘health for every woman’. Each Pinkathon Ambassador is a part of the Pinkathon core team and registers all the women in their circle of influence. Pinkathon inspires everyone who believe that together, we can do more. Various initiatives are undertaken by the Pinkathon Ambassadors to connect with women across various strata of the society. The idea is to encourage health & fitness at every age. There are over 500 Pinkathon ambassadors across cities working selflessly towards promotion of the cause.
Bajaj Electricals Pinkathon Mumbai 2018 presented by COLORS has received huge response from corporate sponsors like Bajaj Electricals, COLORS, Indian Oil Corporation Limited, VWash Plus, Reebok, Enerzal, Apollo Hospitals, Bisleri, Barclays, Tropicana Essentials, WCI, PPL, IPRS, Bajaj CSR, Pee Buddy and Multi Fit, etc.
The focus of India’s biggest women’s only running event, is to encourage an active lifestyle and overall fitness amongst women, while creating a much-needed awareness about breast cancer and bone health and encourage thousands of new or first-timer women to take up running. All proceeds raised from the event will be used for the expenses incurred in organizing and marketing the event, and by the Women’s Cancer Initiative in its fight against breast cancer. The official website for Bajaj Electricals Pinkathon Mumbai 2018 presented by COLORS is www.pinkathon.in/mumbai through which participants can register online. Twitter Handle: @pinkathon10k
Pinkathon has won several national and international awards such as WOW Awards for Best Festival of the Year & Best Sports Event of the Year and EEMAX Global for Best Public Event of the Year for ticketed and non-ticketed category.
About Maximus Mice & Media Solutions: Founded by Reema Sanghavi (Managing Director) & Milind Soman (Director) in 2008. Pinkathon – Empowering Indian Women, like all other Maximus is characterized with their trademark of effective brand communication & fiery enthusiasm. Maximus has been supporting the cause since its inception and working constantly to take it to greater heights. Both Reema and Milind feel very strongly for the cause and have worked diligently to make this a national entity that resonates with the women across India.
About Bajaj Electricals Ltd. : Bajaj Electricals Limited, a trusted Indian company is a part of “Bajaj Group”. A globally renowned company, Bajaj Electricals is present across Consumer Products (Appliances, Fans and lighting), Luminaires, EPC (Illumination, Transmission Towers and Power Distribution) and Exports divisions. Bajaj Electricals has 20 branch offices spread in different parts of India besides being supported by a chain of Dealers and Distributors across the country and around 100 exclusive showrooms called ‘Bajaj World’.
ABOUT COLORS : ‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’.‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Savitri Devi College and Hospital, Devanshi, Sasural Simar Ka, Shakti…Astitva Ke Ehsaas Kii, Udann, Ek Shringar…Swabhimaan, Karmphal Data Shani, Kasam…Tere Pyaar Ki, Dil Se Dil Tak, Laado…Veerpur Ki Mardani, Naagin, India Banega Manch, Khatron Ke Khiladi, Bigg Boss, Dev, Chandrakanta, Mahakaali: Anth Hi Aarambh Hai, Tu Aashiqui and Ishq Mein Marjawan amongst others.
