✓ An initiative by the United Sisters Foundation and promoted by Maximus Mice & Media Solutions, seventh edition of Bajaj Electricals Pinkathon Mumbai 2018 presented by COLORS was held in the city on Sunday, 16th December 2018 at the MMRDA Ground, Next to BKC One Building, BKC, Mumbai
✓ Visually challenged & hearing-impaired girls, Cancer Sheroes, Baby-wearing mothers and senior citizens enthusiastically joined in the multi-category run across age groups
✓ Breast feeding zone, green water stations, Tsunamika medals were offered to the participants.
by Suman Gupta
Mumbai, December, 2018: The seventh edition of Bajaj Electricals Pinkathon Mumbai 2018 presented by COLORS, India’s biggest women’s run concluded successfully with an overwhelming response of over 10000 women participating for the VWash Plus 3km, 5 km, 10 km and 21 km of the multi-category run held on Sunday, December 16, 2018 at the MMRDA Ground, Next to BKC One Building, BKC, Mumbai. A team of visually impaired girls, hearing impaired girls, Cancer Sheroes, Baby-wearing mothers and senior citizens enthusiastically joined the run as well.
Bajaj Electricals Pinkathon – Empowering Indian Women, India’s biggest women’s run to encourage and promote fitness & health among women and create awareness for Breast Cancer and other issues relating to women’s health is supported by United Sisters Foundation and promoted by Maximus MICE & Media Solutions. Super model, actor, Ultraman and Pinkathon founder Milind Soman and Mann Kaur flagged off the multi-category run of the Seventh Edition of Bajaj Electricals Pinkathon Mumbai 2018 presented by COLORS.
Bajaj Electricals Ltd., a globally renowned and India’s leading consumer products company has come on board as title sponsors of Pinkathon, India’s biggest run for women after being the inspiring partners for last 4 years.
Mr. Hemal Vadera, Head – Advertising, Digital & Branding of Bajaj Electricals Ltd., said, “Bajaj Electricals Ltd. has always collaborated with platforms that have worked towards women empowerment. We strongly feel that empowerment goes far beyond giving equal rights to women. It is about making women confident enough to trust themselves, act independently and most importantly to take control of one’s own health and well-being. While our association with Pinkathon transcends the basic role of title sponsor, rather it gives us the opportunity to be the harbinger of change. It gives us an opportunity to effect change and act as a catalyst in empowering women, to embrace, who they are both internally and externally.”
Said Nina Elavia Jaipuria, Head – Hindi Mass Entertainment & Kids TV Network, Viacom18, commemorating the successful completion of another edition of Mumbai Pinkathon, “Its overwhelming to see such a staggering participation of women across all chapters of the Pinkathon. Being a woman, I understand the stigmas we face when we strive to achieve something beyond the usual. However, over the years, the participation of lacs of women for Pinkathon has helped change mindsets around running and leading an active lifestyle. Through this association, we at COLORS hope to inspire many more women and empower them to define their own measure of success.”
Expressing delight on the conclusion of the seventh edition of Bajaj Electricals Pinkathon Mumbai 2018 presented by COLORS founder Milind Soman said, “We were very excited to bring Bajaj Electricals Pinkathon Mumbai 2018 presented by COLORS to Mumbai for the seventh time. We were confident that the city and its people will support us and help make this run a humungous success. Pinkathon has carved a niche of being more than a marathon. While we conduct Pinkathon once a year in all the key cities, it is now being seen as the seed of change. It’s a movement that is carried forward by a growing community of empowered women across India through the year. These women share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women, first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself. Our Pinkathon Forever community is spread across 100 cities and 10 countries. There are over 15000 women connected on the Pinkathon Forever facebook page and millions who get inspired daily to change their lifestyle and embark on a healthy and fit journey.”
The fitness icon further added, “Pinkathon Forever Training has created a culture of regular exercise and fitness which is taking root in India today. These initiatives are making our women more aware about the benefits of fitness. We encourage women to get out and run, which doesn’t happen enough due to various cultural reasons. We now organize Pinkathon in eight cities. More than 10000 women run at each of these events at the VWash Plus 3km, 5km, 10km and 21km distances. They run in running gear but also in sarees, salwar kameez, hijabs or whatever attire they deem fit and keeps them comfortable.”
Reema Sanghavi, Co-Founder Pinkathon & Managing Director, Maximus MICE & Media Solutions Pvt. Ltd. said,“At the onset, I would like to acknowledge our title partner Bajaj Electricals and presenting partners COLORS for their extended support. We are proud of the association with like-minded partners to further the larger cause of Pinkathon in India. Mumbai is the eight city in India where Bajaj Electricals Pinkathon presented by COLORS is being organised in 2018 in India. Previously, Pinkathon was organized at Bengaluru, Hyderabad, Kolkata, Chennai, Delhi, Guwahati and Pune. We also had it in Kathmandu. Mumbai is abuzz with runners and fitness enthusiasts. We would like more women to take up their health seriously and participate this year. The campaign was supported by an integrated communication plan which included several pre- event activities like training runs for baby wearing mothers, first time women runners, cancer survivors and visually impaired girls. We have introduced several new events to encourage running across the strata of the society and age groups as well as differently abled. The Fearless Midnight Run was organized to encourage more women to step out of their homes and take up their health seriously. We began the promo events with Navari Cycle Rally in traditional attires. There was also an extensive online campaign to reach out to the masses and help the movement grow. The multi-city national event has received an overwhelming expression of support with over 100,000 women of all ages, across different walks of life having participated last year. This number is expected to grow in leaps and bounds in 2019.”
The various Pinkathon mascots of VWash Plus 3Km, 5Km, 10 Km and 21 Km categories successfully completed their respective runs yet again spreading the message that women can overcome any physical, mental and emotional issues if they focus on their life and take up their health and fitness seriously. Age, disabilities, illnesses or for that matter even clothes are not a deterrent anymore. With the Pinkathon’s one of a kind initiative, every single finisher of Bajaj Electricals Pinkathon Mumbai 2018 presented by COLORS received a beautiful Tsunamika medal, upcycled bag, free gynaec consultation from the healthcare partner Apollo Hospitals and a free mammogram if the participant is above 45 yrs of age. The benefit is also transferrable. There were green water stations set up along the route as well as a breast-feeding zone in the holding area for baby wearing mothers.
Bajaj Electricals Pinkathon Pune 2018 presented by COLORS has received huge response from corporate sponsors like Bajaj Electricals, COLORS, VWash Plus, Reebok, Enerzal, Apollo Hospitals, Bisleri, The Westin, Tropicana Essentials, WCI, PPL, IPRS, Bajaj CSR, Red FM, U.S. Polo, Vodafone, etc.
The focus of India’s biggest women’s only running event is to encourage an active lifestyle and overall fitness amongst women, while creating a much-needed awareness about breast cancer and bone health and encourage thousands of new or first-timer women to take up running. All proceeds raised from the event will be used for the expenses incurred in organizing and marketing the event, and by the Women’s Cancer Initiative in its fight against breast cancer.
Pinkathon has won several national and international awards such as WOW Awards for Best Festival of the Year & Best Sports Event of the Year and EEMAX Global for Best Public Event of the Year for ticketed and non-ticketed category.
About Maximus Mice & Media Solutions:Founded by Reema Sanghavi (Managing Director) & Milind Soman (Director) in 2008. Pinkathon – Empowering Indian Women, like all other Maximus is characterized with their trademark of effective brand communication & fiery enthusiasm. Maximus has been supporting the cause since its inception and working constantly to take it to greater heights. Both Reema and Milind feel very strongly for the cause and have worked diligently to make this a national entity that resonates with the women across India.
About ‘BAJAJ ELECTRICALS LTD.’:Bajaj Electricals Limited, a 75 Year old trusted Indian company is a part of “Bajaj Group”. A globally renowned company, Bajaj Electricals is present across Consumer Products (Appliances, Fans and Lighting), Luminaires, EPC (Illumination, Transmission Towers and Power Distribution) and Exports divisions. Bajaj Electricals has 20 branch offices spread in different parts of India besides being supported by a chain of Dealers and Distributors across the country and around 100 exclusive showrooms called ‘Bajaj World’.
About ‘COLORS’: ‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through programmes like Kasam…Tere Pyaar Ki, Savitri Devi College and Hospital, Tu Aashiqui, Ishq Mein Marjawan, Shakti…Astitva Ke Ehsaas Kii, Udann, Roop – Mard Ka Naya Swaroop, Bepannaah, Silsila Badalte Rishton Ka, Naagin 3, Dance Deewane, Khatron Ke Khiladi, Bigg Boss, Dev, Chandrakanta, Mahakaali: Anth Hi Aarambh Hai amongst others.
