SBI Launches 2nd Edition of YONO Super Saving Days

by Suman Gupta

• YONO Super Saving days is back after a resounding success of its first edition in February

• The 2^nd edition of YONO’s exclusive 4 days shopping carnival starts from March 4 and will conclude on the 7th

• YONO Super Saving Days will offer top-of-the-range offers in various shopping categories to over 36 million YONO users

• YONO received a significant jump in traffic and transaction volume for the participating merchants in the 1^st edition held during February 4-7

Mumbai – March 3, 2021: State Bank of India (SBI), the country’s largest lender has announced the launch of the 2^nd edition of its unique shopping carnival – ‘YONO Super Saving Days’. Commencing on the 4^th of March, the four days shopping extravaganza is concluding on the 7^th. The carnival is all set to offer an exclusive range of discounts and cashback to the users of SBI’s banking and lifestyle platform, YONO.

YONO Super Saving Days have been brought back for the 2^nd month in a row, seeing an overwhelming response from YONO users and merchant partners. There has been a significant jump in traction and increase in the transaction volumes during the 1^st edition held on 4^th to 7^th Feb 2021.

The 2^nd edition is slated to go live from 4^th to 7^th March 2021, consists of best-in-class offers in the leading categories including Travel, Hospitality, Health, Apparels & Online shopping. To offer an ultimate shopping delight to its over 36 million users during this shopping festival, YONO has partnered with some of the top merchants including Amazon, Apollo 24I7, EaseMyTrip, OYO, Vedantu and Raymond.  In the March 2021 Edition of YONO Super Saving Days, customers can avail of upto 50% off on hotel booking, flight booking, Apparels, Health Categories, Extra 7.5% unlimited cashback on Amazon.

About State Bank of India:State Bank of India is the largest commercial bank in terms of assets, deposits, branches, customers, and employees. It is also the largest mortgage lender in the country. The home loan portfolio of the bank has crossed the milestone of Rs. 5 lakh crore. As on December 31, 2020, the bank has a deposit base of over Rs. 35 lakh crore and advances of more than Rs. 26 lakh crore with CASA ratio of about 45%. SBI commands over 34% market share in home loans and around 33% in the auto loans segment. The Bank has largest network of more than 22,000 branches in India with an ATM / CDM network of nearly 58,000 and total BC outlets of over 71,000. The number of customers using internet banking and mobile banking stand at 85 million and 19 million respectively. The integrated digital and lifestyle platform by SBI – YONO has crossed 74 million downloads mark. YONO which has over 34.5 million registered users, witnesses 9 million logins per day. Accelerating the digital agenda, SBI has opened over 1.5 million accounts through YONO in the quarter ended December 2020 with nearly 91% of YONO eligible savings bank customers migrated on YONO. In terms of digital lending, bank disbursed pre-approved personal loan (PAPL) worth Rs. 5300 crore via YONO in the same quarter. YONO is also a global name having tasted its success in international markets as well. On social media platforms, SBI has the highest number of followers on Facebook and Twitter amongst all banks worldwide.