Mumbai – July 7, 2021: Marking the occasion of its 66th foundation day on 1st July 2021, the country’s largest lender, SBI has announced several initiatives and campaigns for its customers and employees. The bank has introduced a musical logo (MOGO®), launched a visual campaign dedicated to its 45 crore customers and unveiled its familiar tagline ‘The banker to every Indian’, with a refreshing look.
In an innovative brand strategy, SBI has taken a step towards sonic branding and launched its musical logo (MOGO) and MOGOSCAPE (sonic palette) creating a pleasant signature tune. SBI’s MOGO expresses the key emotions and feelings of a brand that is referred to as ‘The banker to Every Indian’. The melodic tune sounds as warm and harmonious whilst underpinning the scale and expanse of a forward-looking SBI.
Mr. Dinesh Khara, Chairman SBI, said, “Music can connect at a deep emotional level, and we intend to leverage the power of musical melody to create a holistic brand identity that all our customers can relate to, across demographics and psychographics.”
The Bank which has a rich history of over two hundred years, of which the last 66 years has been in its present form, has also launched a thematic brand campaign – ‘I am the “I” in SBI’. Iconic SBI brand with its diverse product offerings ensures that there is a relevant product for fulfilling the needs of diverse groups of customers, both in India and abroad. The tagline of Bank has also been re-launched in a fresh avatar – “The banker to every Indian”- making it new and contemporary by giving ethnic twist in the very word ‘Indian’ is presented.
SBI also came up with an Anthem – ‘Hum Saath Hai’. The lyrics is all about how SBI is there at every stage of customer’s journey and contributes to nation building.
For more than 6 and a half decades, SBI has continued to redefine banking in India, as it aims to offer sustainable banking solutions to all segments of the society. The bank has enhanced its digital banking capabilities to cater to the millennials and the emerging young population of India. With focus and continuous innovation and strong market presence, SBI continues to march ahead with renewed vigor.
Please click on the following links to go through multiple brand initiatives by SBI:
About State Bank of India:State Bank of India is the largest commercial bank in terms of assets, deposits, branches, customers, and employees. It is also the largest mortgage lender in the country which has so far fulfilled the home buying dreams of 30 crore Indian families. The home loan portfolio of the bank has crossed the milestone of Rs. 5 lakh crore. As on March 31, 2021, the bank has a deposit base of nearly Rs. 37 lakh crore with CASA ratio of over 46% and advances of more than Rs. 25 lakh crore. SBI commands a market share of 34.53% and about 32% in home loans and auto loans segment respectively. The bank has auto loan book of Rs. 76,322 crore. SBI has the largest network of 22,219 branches and 62,671 ATM / CDM in India with BC outlets close to 72,000. The number of customers using internet banking and mobile banking stand roughly at 89 million and 20 million respectively. The integrated digital and lifestyle platform by SBI – YONO has a download figure of 74 million. YONO which has over 37 million registered users, witnesses 9 million logins per day. Accelerating the digital agenda, SBI has opened approximately 2 million accounts through YONO in the quarter ended March 2021 with over 93% of YONO eligible savings bank customers migrated on YONO. In terms of digital lending, the bank disbursed pre-approved personal loan (PAPL) worth around Rs. 5300 crore via YONO in the same quarter. YONO is also a global name having tasted its success in international markets as well. On social media platforms, SBI has the highest number of followers on Facebook and Twitter amongst all banks worldwide.
