Samsung Mobile Phones Leads in TRA’S Most Attractive Brands’ List, Regains its 2015 Position

49 Indian, 18 American brands feature among the top 100

49 Indian, 18 American, 6 South Korean, 6 Japanese & 2 Chinese brands make it to top 100 Most Attractive list

          The 1000 brands listed in the report are from 34 Super-Categories and 286 Categories

by Suman Gupta

Mumbai, India, December, 2018: India’s Most Attractive Brands Report 2018 (MAB 2018), in its fifth edition, has listed the country’s Most Attractive 1000 brands, based on TRA’s proprietary model of Brand Attractiveness. The study is an annual syndicated primary research conducted with 2500 consumer-influencers across 16 Indian cities. Leading the list, India’s Most Attractive Brand is Samsung, the Korean mobile phone manufacturer, which also inaugurated the world’s largest mobile phone factory in Noida earlier this year. TRA Research has been scientifically measuring Buying Propensity through its’ proprietary matrices of Brand Trust and Brand Attractiveness since 2010.

Tata Motors, which has shown very good market performance recently, is ranked 2nd All-India, with a phenomenal jump from 181^st rank last year. Apple iPhone, ranked 3^rd this year All-India having jumped up from 92^nd rank in 2017. Reliance Jio, the three-year old disrupter telecom brand and already the third largest mobile phone network in India, ranks 3rd among India’s Most Attractive Brands and tops the Mobile Telephony Category unseating last year’s leader, Airtel. Maruti Suzuki is ranked the 5^th Most Attractive brand in India, up two ranks over last year. The next five ranks among the top ten are Samsung (Consumer Electronics) at 6^th, Dell (Laptops) at 7^th, SBI (Bank – PSU) at 8^th, Nike (Sportswear) at 9^th and Honda (Four-Wheeler) at 10^th.

“Attractiveness or Desire can be defined as the response to a sense of longing for anything – a product, brand, person or an outcome. When brands score high on TRA’s Brand Attractiveness research, they have successfully created similar subconscious pull. Such brands have intense magnetic power over the consumers. It is extremely gratifying to see that Indian brands have the maximum presence among the top 100”, said N. Chandramouli, CEO, TRA Research on the launch of the report. He expanded that 49 Indian, 18 American, 6 South Korean, 6 Japanese & 2 Chinese brands made it to top 100 Most Attractive list.

Chandramouli further added, “Categories of Gadgetry, Mobile Services, Automobiles and Consumer Electronics have the largest average Attractiveness Index this year. All these Categories are highly driven by individual personalities and this shows a rise in the Self-Awareness – a growing sense of Purpose and Social-Worth of the Indian consumer.”

The report lists 286 Categories under 34 Super-Categories. The other Category leaders in this report are Levi’s (Casualwear), Biba (Ethnicwear-Women),  Siyaram (Fabrics), Allen Solly (Formalwear), MRF (Tyres), ICICI Bank (Bank-Private),SBI (Bank-PSU), HSBC (Bank-Foreign), Visa (Credit /Debit card), Fastrack (Branded Fashion), Gucci (Luxury Fashion), Kenstar (Consumer Appliances), Samsung (Consumer Electronics), Symphony (Air Coolers), LG (Refrigerators),Samsung (Washing Machines), Philips (Lighting), Odonil (Air Fresheners), Himalaya (Baby Products), Nippo (Batteries), Coca-Cola (Aerated Beverages),    Kit Kat (Chocolate Bar), Canon (Cameras), Patanjali (Ayurvedic Products),Moov (Pain Balm), Prestige (Cookware), Roca (Bath Fixtures/Sanitaryware), Taj Hotels (Hotels – Premium), Google (Internet Search), Amazon (Online Retail), Ola (Taxi Aggregation), ACC (Cement), Hero (Cycles), Nike (Sportswear),Titan (Watches),  DLF (Real Estate), FBB (Fashion Retail), Nataraj (Writing Accessories), Dell (Laptops), Hewlett Packard (Personal Technology) and Jet Airways (Airline – Private).

About India’s Most Attractive Brands 2018 : India’s Most Attractive Brands 2018, the fifth in the Report series, is the result of primary research based on the proprietary 36 Attributes of Attractiveness that have been studied and identified by TRA Research. This year’s research was conducted among 2,474 consumer-influencers across 16 cities and generated nearly 5 million data points and 5,000 unique brand mentions, out of which the top 1000 brands have been listed in this year’s Report. The 176-page, hardbound report is available for Rs.14, 000/-.MAB

About TRA Research    : TRA Research, a Comniscient Group company, was conceived in 2008 and is a brand strategy and actionable brand insights company, dedicated to understanding and analyzing stakeholder Buying Propensity. Buying Propensity, made up of Brand Trust and Brand Attractiveness are the proprietary brand matrices of TRA. TRA conducts primary syndicated research with consumers and other stakeholders to assist business decisions and give brands insights improving their ‘keenness-to-buy. TRA provides Brand Intelligence Reports mined from its ’25 million data-points on brand intangibles of 20,000 brands collected over the years, and also undertakes custom-made studies for brands. TRA is the publisher of The Brand Trust Report, India’s Most Attractive Brands and India’s Most Consumer Focused Brands.

 India’s Most Attractive Brands 2018 listings – Top 50 brands