Rhiti Group partners with Kanodia Group to Launch ‘RDX Play’ – A Short Video Creation Platform for Promoting Real Talent

by Suman Gupta

Mumbai, 16 August 2021: Rhiti Group one of India’s fastest growing conglomerates across sports, health & fitness, branded retailing, and film production, along with Kanodia Group, a pioneer in the Cement Industry, today announced the launch of RDX Play, an entertainment platform focused on discovering and promoting real talent in India and helping them to earn their place in global arena. The platform aims to engage the creators & audiences, across all age groups to bring the best talent, with original short videos and movies.

As part of its offering the platform also helps to create & consume community-based content. RDX play will enable users to make short videos and earn from peer-to-peer gifting and create a music channel and monetize their premium content. It will be a one-stop platform for free & unlimited content, especially music and videos providing musicians, actors, lyricists and singers an opportunity to record, publish & publicize their compositions. RDX Play will further help them monetize their content through record label deals, banner and video advertisements. The platform will feature experts & influencers from across multiple genres to inspire people to create newer & fresher content for RDX’s user base.

The unique talent identified through this platform will stand a chance to get a break in the movies produced by Mr. Arun Pandey, the producer of MS Dhoni – The Untold Story, along with Inspired Entertainment. The shooting for the first movie will start in the month of September and these movies will be launched on popular OTT platforms.

Mr. Arun Pandey, MD & CEO, Rhiti Group said “RDX aims to be an open, inclusive and safe environment for the users to express themselves and have the freedom to create and share content with other users. India is a storehouse of talent and it is high time everyone gets an equal opportunity to showcase it and earn their place in the global arena. RDX is a ‘Local ke liye Vocal to make global’ App we wish to reach out to the far-reaching corners of India, help and motivate people to fulfill their aspirations. To all those with a dream out there, I request you to come forward and join RDX as it is the perfect platform for your exceptional talent. Be bold, be you”. 

Arun Pandey has revolutionized the business of sports management in India and with his sharp focus and business acumen he is known to deliver way beyond what is expected of him it is perhaps this attitude which has taken him from one milestone to another.

Mr. Vishal Kanodia, MD, Kanodia Group said, “Increased Internet penetration accompanied by growing smartphone user base especially in tier 2 & tier 3 cities provides us with the opportunity to tap into great Indian flair that persists in the small towns & villages of our country”.

RDX Play will also focus on creative/studio services in tier 2 & 3 cities across the country. The services will assist in providing best-in-class video technology and services & aim to showcase and popularize real talent. The application will be available on Play Store and can also be accessed through social media platforms. The secure platform will additionally be a social commerce platform where merchants pan India could outreach customers by uploading their catalogues, shooting product, videos etc.

About Rhiti Group:Founded by Arun Pandey in 2007, Rhiti Group has evolved as India’s fastest growing conglomerate in the world of sports marketing, celebrity & talent management and films & entertainment. It’s a fully integrated sports marketing and management company offering athlete representation, sports asset management &marketing, event management, media rights distribution, sponsorship, and consultancy services. The company represents a host of professional athletes, including MS Dhoni, Bhuvneshwar Kumar and Kedar Jadhav. SEVEN by MS Dhoni is the global sportswear brand, which offers active lifestyle products in the market under the ‘SEVEN by MS Dhoni’ brand. Rhiti Group has varied brands (DR Cricket 7; Fit7; Inspired entertainment, Ranchi Rays, Chennalyin F.C.; SEVEN a brand by MS Dhoni – retailing arm of the company; Bike Festival of India) under its umbrella. It is headquartered in New Delhi and has regional offices in Mumbai, London, New York and Singapore.

About Kanodia Group:The Kanodia Group, a pioneer in the Cement Industry, has been in operation in the cement industry for the last 20 years. The Group has rich experience in this industry as a retailer-dealer-distributor-sole selling agent and now as a manufacturer for the last 10 years. Kanodia Group has established three plants equipped with 100% automatic grinding technique at Sikandarabad, Bulandshahar, and one plant Bhabua, Bihar. The company is also setting up a new Greenfield Grinding Unit with 1.5 Million Tonnes / Annum capacity in Amethi, UP. Group Natural Marketing Zone is Western UP, Uttarakhand, Haryana, Bihar & Delhi with the production of Amethi plant, the cement division will serve the requirement of the growing demand of central and eastern UP.