by Suman Gupta
National, India – September , 2024 – Akshayakalpa Organic, a pioneering organic dairy and food brand, launches its second episode of the ‘Good Food Talks’. Through this series, the brand intends to increase awareness among consumers about the source and quality of food and its future, as well as the fast-growing health and fitness awareness in modern society.
In this episode, Mr. Madhu Chandan, Founder of Organic Mandya, shares his insights and talks about the shift in farming practices over the years. He talks about the stark difference between the diverse, self-sustaining agriculture of the past with the commercial monoculture of today. He sheds light on how traditional farming, where crops were grown for personal consumption and local sale, has evolved into a system focused solely on large-scale production for profit. This shift has had severe implications for Indian farmers, with around 90-92% being marginal farmers with landholdings of less than three acres and earning meager incomes.
Youtube Video Link:
Talking about organic food, Madhu Chandan, Founder Organic Mandya said, “Growing up, I saw how the rice my grandparents ate was far healthier than what we have today. This decline in food quality is due to poor soil health and modern farming practices. Embracing organic farming can restore soil health and bring back the nutritious food our ancestors enjoyed.”
Shashi Kumar, Co-Founder and CEO of Akshayakalpa Organic, stated, “This episode talks about the deep relationship between the health of our farmers and the food we consume. Organic farming isn’t just about using no chemicals; it is a way of nourishing the soil, farmers, and the people. Through this podcast we want to empower consumers to question the source of their food through such conversations, further raising awareness around what they consume.”
The discussion focuses on the adverse effects of modern farming on soil health and the contamination of food with microplastics. Additionally, the episode also advocates for organic farming as a solution that not only improves nutrition and sustainability but also addresses the issues of food quality and labeling.
The second episode of “Good Food Talks” featuring Madhu Chandan is now live on the official YouTube channel of Akshayakalpa Organic.
About Akshayakalpa Organic: Akshayakalpa Organic, founded in 2010, is India’s first certified organic dairy enterprise that offers milk and milk products that are free from antibiotics, synthetic additives, and chemical pesticide residue. The organization stands true to its name with its vision of building a healthier world through nutrition, based on clean science, and a sustainable farming ecosystem accessible to the entire nation.
Akshayakalpa has crafted a world-class model that not only creates a new industry benchmark in dairy farming practices but also nurtures farmers in line with its mission to create a holistic ecosystem-led transformation through its Farmer-Entrepreneurship Initiatives.
The nutrition-rich products of Akshayakalpa include Milk, Ghee, Cheese, Butter, Paneer, Curd, Buttermilk, Bread, Honey, Batter, Coconut, and Virgin Coconut oil, and many new products to be launched in the pipeline. Akshayakalpa currently has about 60000+ customers across Bengaluru, Chennai, and Hyderabad and growing.
Akshayakalpa Organic website:https://akshayakalpa.org/
