by Suman Gupta
Mumbai, 29 August 2023 — Rejové Aligners, the Delhi based Clear Dental Aligner company, today announced its acquisition of a majority stake in 32 WATTS, a renowned clear aligner brand for an undisclosed amount. Aiming to revolutionize orthodontic treatment options, the strategic partnership marks a significant milestone in the advancement of digital dentistry.
Rejové Aligners, with its innovative service delivery and business model, is quickly establishing itself as a trusted name in the clear dental aligners market. This strategic acquisition will enable both companies to foster healthy and state of the art dental care practices that extend beyond the use of their respective products, creating a much larger outreach amongst dental practitioners, providing them with the best of consulting, treatment planning and aligner systems. This move makes Rejové Aligners and 32 WATTS a formidable force to reckon with in the clear Dental Aligner market in India. Rejové Aligners alliance with Dental Ceramist (DC) followed by this move clearly outlines their vison of consolidating the dynamic and fast-growing aligner market in India.
By collaborating with dentists dedicated to delivering cutting-edge, patient-centric results that improve smiles and transform lives, both organizations are actively contributing to the expansion of the dentistry customer base. Both the companies follow an ethical treatment practice delivering aligners through DCI registered Dental clinics and Qualified Dentists only.
Rahul Agrawal, CEO, 32 WATTS Aligners, said “Rejové Aligners’ commitment to delivering aligners as a service, making dental care accessible at the most optimal costs, is in sync with our values and we are happy with this collaboration. Leveraging our expertise in this field, we are excited to join hands with Rejové Aligners in reaching new heights and build one of the best Indian Clear Aligner Brand Together, we can grow in the highly competitive Clear Dental Aligner market and develop service oriented and highly personalized treatment plans that cater to the unique needs of each patient.”
Captain Vikram Kumar, Co-founder of Rejové Aligners, said, “With this alliance, we will be able to expand our reach in the Indian market. Combining the strength of both companies will enable us to provide a far stronger value proposition to dentists and patients alike. This is a major step forward in realizing our vision of providing optimal, accessible and service oriented orthodontic treatment options to patients using state-of-the-art technology and a doctor and patient-centered approach. We aspire to become a market leader recognized for providing great services to our partners in smile treatment with our unique and distinctive service delivery model and personalized service.”
“Dr. Priyanka Goyat, Co-Founder of Rejové Aligners, further added, “This collaboration will help optimize patient satisfaction and experience. This strategic alliance will strengthen our position in the highly competitive clear aligner industry in India. Our goal is to provide doctors and patients with comprehensive treatment plans and options to plan & achieve the patients desired outcomes.”
Technological advancements have revolutionized the field of orthodontics, and clear aligners have greatly benefited from innovations such as computer-aided design and manufacturing (CAD/CAM) technology. These advancements have significantly contributed to the growth and acceptance of clear aligners as a preferred orthodontic treatment option, offering improved precision and efficiency.
About Rejové Aligners-‘Renovatio’ in Latin means relaxation or rejuvenation. It could also translate to ‘a complete rebirth’. At Rejové, they are in relentless pursuit of excellence. Rejové Aligners services are customized to the individual requirements of the dentists and patients. Rejové team also ensures that the aligners and related services are provided in a professional and transparent manner and adhere to the highest quality standards whilst being cost effective. Catering to the perennial human need for rejuvenation of mind, body and soul, Rejové has married traditional healing techniques with modern technology. The result is a diverse range of effective and incisive solutions for holistic healthcare, skincare, haircare, dental care and orthognathic and stem cell treatments.
About 32 WATTS Aligners-Within the last 6 years, having done 10000+ smile treatments, the brand 32 Watts Clear aligners has become synonymous with trust among doctors and patients alike. 32 Watts brings together the latest in technology, and the best in dental healthcare, to deliver a perfect smile. 32Watts has from its very inception focused on Delivering quality solutions. They have invested hugely in R&D and quality processes and the team keeps themselves abreast with the innovations globally. Their academic research Tie-up with great medical Institution AIIMS proves beyond doubt the evidence-based orientation of the Brand.
