by Suman Gupta
Pune | December 2023: After the successful sale of the first phase of its theme-based residential development, ‘Kutumb’, Pune-based Naiknavare Developers, renowned for its well-thought-out community-centric residential and commercial projects in Mumbai, Goa, and Pune, is back with 60 new ready-to-move and first-of-its-kind smart home senior living units as part of its portfolio of intergenerational projects.
With a renewed perspective and tailored design layout curated to cater to the needs of homebuyers and investors above and NRIs with parents in India, the project, that is developed in partnership with Primus, will entail a mix of 2 & 3 BHK apartments, independent duplex houses, and town houses.
Situated in Pune’s up-and-coming residential hub, Talegaon, the smart home senior living project occupies an expansive 16-acre land, with captivating views of nature’s landscapes and a pollution-free environment, creating a tranquil ambience for seniors seeking an escape from the chaos of the city-life. Keeping in mind other aspects of senior living homes, Naiknavare Developers has carefully embedded smart and intelligent senior-friendly features, such as a smart lock, smart gas detector, video door phone, smart door sensors, and smart switches to operate fans, AC’s, and lights – all of which can be controlled using Alexa or through voice commands.
To accommodate the changing lifestyles of senior homeowners and their penchant for comfortable living, Kutumb is equipped with a broad gamut of healthcare, leisure, housekeeping, and entertainment services. This comprises 24*7 medical treatment, physiotherapy on call, ambulance services, life enrichment centre, movie screening, doorstep delivery of essential items, assistance with banking and post office-related tasks, access to a plumber and electrician, housekeeping staff, and in-house chefs. The project also offers round-the-clock security, CCTV in common areas, emergency alarm systems, centralised emergency control station, stretcher-compatible elevators, swimming pool, clubhouse, indoor and outdoor game spaces, and lush-green gardens.
“With over 60 units split in four different residential layouts, Kutumb project caters to a broad spectrum of lifestyle needs of senior members. The decision to launch country’s first senior living project and another phase to our existing portfolio stemmed from witnessing increased customer demands, heavy footfall at the community site, and a potential for growth in this category of residential developments. While there are plenty of assisted living facilities in and around Pune, what gives us an edge over others is that we have equipped our project with smart and intelligent features to make lives of senior homeowners convenient and give them the gift of a virtual companion. Through Kutumb, as well as other intergenerational living community projects, we will continue to promote healthy ageing and deliver unmatched senior living experiences,” shared Anand Naiknavare, Head of Business Processes, Naiknavare Developers.
Santosh Naik, MD and CEO, Disha Direct Marketing Services, said, “The senior care category in India has evolved drastically in recent few years. Experienced players like Naiknavare Developers, along with Primus, have rightfully identified the gaps in this space and launched projects in accordance with the needs of takers. Assisting them with positioning these projects in the right manner, at the right time, and to the right audience has been a thrilling yet fun-filled experience.”
The Kutumb project is an extension of Naiknavare Developers’ vision to strengthen its residential real estate portfolio by means of the development of high-quality, affordable, and holistic senior living homes.
About Naiknavare Developers:Naiknavare Developers was established in 1986 in Pune, Maharashtra, by Shri D.P. Naiknavare a.k.a. Dadasaheb along with his two sons Hemant Naiknavare and Ranjit Naiknavare, and daughter-in-law Gauri Naiknavare. Since its commencement to date, Naiknavare Developers have completed 50+ projects across five cities. Other than creating residential and commercial projects, the developers now aim to build schools, hotels, and business centres that are considerate of the changing urban and peri-urban real estate needs. Naiknavare has been a success story for more than 36 years, and today it represents the wisdom that comes from a wealth of experience and the vitality of new ideas that are moving forward. The goal of Naiknavare, which started as a family-run technocratic business and eventually blossomed into a full-fledged professional enterprise, is to create space for everyone. Naiknavare has been constructed from high-end residential to SRA, commercial, and academic landmarks Developments by Naiknavare are considered to be refined and elegant. The brand has gained respect for its values, which are evident in the workplace culture, as well as for being a strong, successful business enterprise. Honesty, integrity, and dignity serve as its guiding principles. With their framework firmly planted in the moral ground, Naiknavare is prepared to imagine greater ambitions in the real estate sector in the future.
