Porsche Middle East and African sales on five-year high in line with global demand growth

Porsche delivers significantly more vehicles in the first six months

by Suman Gupta

Dubai. New delivery record for the first half-year: Porsche sold 153,656 vehicles worldwide, representing an increase of 31 percent compared to the previous year. The significant demand growth for the brand’s exclusive range of two-door and four-door sports cars spanned all model series and global sales regions.

The most successful model was the Cayenne with 44,050 units delivered – twelve percent more than last year. The Macan is at second place with 43,618 customers taking delivery between January and June – an increase of 27 percent. The all-electric Taycan celebrates a special success at the halfway point of the year: with 19,822 vehicle sold it is just under the level of 2020 as a whole. The latest member of the model range is on a par with the sports car icon, the 911, with deliveries of 20,611 and an increase of 22 percent. The 718 Boxster and 718 Cayman models saw a 33-percent rise with 11,922 units delivered to customers, while 13,633 new Panamera owners meant an increase of six percent.

Porsche Middle East and Africa FZE contributed strongly to this positive trend. Between January and June, 3,804 new cars were delivered to customers across the region, representing a 46 percent increase over the previous year and the organization’s best half-year sales since 2016. Continously high demand resulted in the best order intake in five years and the highest order bank in six years.

Buyer confidence returned to the region with all models showing increased demand with the highest interest recorded for Porsche’s compact SUV and the iconic 911 range. Macan deliveries were up by 77 percent year-on-year, resulting in the best ever performance since its introduction in 2014. The 911 enjoyed its best ever half-year result since 2017 with a 35 percent increase over the previous year.

Looking at the strong performance for Porsche products in a competitive market, the CEO of Porsche Middle East and Africa, Dr Manfred Braeunl, believes it is the right time to further drive innovations and expand the electrified product offering: “Porsche is an active driver of sustainability and takes this responsibility seriously. By 2030, we have set ourselves the ambitious target of delivering 80 percent of our new vehicles with an electric motor, while having a CO2-neutral balance sheet across the entire value chain.

“Despite having launched the Taycan in only a few selected markets of our region at the end of last year, our first fully electric vehicle already represents almost 10 per cent of the model range sold today. The ongoing expansion of our battery-powered products continues with the latest addition, the Taycan Cross Turismo. The world’s first fully electric utility vehicle needed an equally innovative and daring introduction; our cutting-edge video production Drive2Extremes was watched by millions of Porsche lovers across the globe. This project paves the way for more innovative and exciting projects to underline our forward thinking and advanced technologies during a period of significant change in the automotive industry.”

Looking at the strong performance for Porsche products in a competitive market, Braeunl is grateful for the support from the regional importer network. “Through our trusted partners, we enjoyed growth in virtually all markets across the region with an attractive portfolio that was enticing not only to our existing, loyal customer base but also to new buyers considering Porsche for the first time. We are fortunate to have a product that is aspirational and allows our buyers to dream”, he adds.
Looking ahead, Porsche reported full order books. At the same time, the manufacturer is aware of the uncertainties caused by the Corona pandemic and the semiconductor supply situation. The organization maintains an optimistic stance.