by Suman Gupta
- ·India is the 2nd Most Sleep deprived country in the world1, with 6 in 10 Indians facing occasional sleeplessness
- ZzzQuil India National Sleep Survey2 by Kantar reveals that only 15% of Indians get good sleep
- Vicks ZzzQuil NATURA with Melatonin helps fall asleep fast to help you wake up regenerated without next day drowsiness
Mumbai, January 17th, 2023: Sleep is essential for a person’s health and wellbeing, yet millions of people in India do not get enough sleep. The ZzzQuil India National Sleep Survey2 by Kantar in association with P&G Health reveals that only 15% Indians on an average get good sleep at night, with almost 60% Indians facing occasional sleeplessness. More than 40% sleep less than 7 hours on workdays, with a large part of the population unaware of the impact of sleeplessness on daily life.
30% do not take any action assuming sleep will get better with time, 60% consumers are considering making lifestyle changes6.8 out of 10 respondents acknowledge discussing sleep with their doctors.7.IT professionals top the list when it comes to facing trouble while sleeping.8.46% rate stress as one of the biggest factors giving them sleepless nights.9.>85% Indians across all metros have reported repercussions on next day due to poor sleep.10.Only 34% reveal being aware of sleep gummies as a sleeping aid as only 34% are aware and 20% have tried them.11.70% individuals acknowledge staying up longer than expected, almost every night or few nights a week •54% cite social media habits as the key reason, whereas 46% cite stress as the biggest factor giving them sleepless nights ” v:shapes=”Picture_x0020_2″ style=”text-size-adjust: 100%; border: 0px; width: 6.4687in; height: 5.7187in;”>
Speaking at the launch, Sahil Sethi, Senior Marketing Director, P&G Health shared, “The ZzzQuil India National Sleep Survey has brought to light important statistics on how India sleeps, and more importantly the limited awareness on sleeplessness as a condition and ways it can be addressed. India is the 2nd Most Sleep deprived country with 6 out of 10 Indians facing occasional sleeplessness. Committed to addressing the unmet needs of our consumers, we are delighted to introduce the latest addition to the House of Vicks in India – the NEW Vicks ZzzQuil NATURA. Vicks ZzzQuil NATURA – a Melatonin sleep supplement from the World’s No.1 Sleep Aid Brand – is a non-addictive sleep supplement, suitable for Occasional Sleeplessness with no next day drowsiness. It also has Vitamin B6 that helps to relieve the body’s tiredness and fatigue, giving support to your night’s rest to help you wake up refreshed. With 60% Indians willing to make lifestyle changes to get better sleep, we hope that our Indian consumers can start using ZzzQuil NATURA to unlock their best selves next day”.
Speaking at the ZzzQuil ‘Slumber Fest’, Celebrity guest & Actor Sonam Kapoor Ahuja shared her tryst with sleep, “Being a new mom with a very busy career, I am now realising how much I took my sleep for granted. Especially for professionals like me, a struggle with quality sleep on a regular basis, leads to multiple issues including an irritable next day. I am glad that a product like Vicks ZzzQuil NATURA has been launched which makes life easier for people like me who are juggling multiple responsibilities. As I get back to my fitness regime Vicks ZzzQuil Natura will support me in regulating my sleep to unlock my best self. I am very pleased to be a part of this initiative to make India sleep better and call on people to try this non-addictive sleep gummy to aid your peaceful night’s rest.”
Dr. YongChiat Wong, Group Head & Scientist, Medical & Technical Affairs, P&G Health said, “Melatonin is a natural body-produced substance. It is produced by our body every night to signal and relax our body to prepare for sleep. Melatonin production peaks during childhood but decreases as we age. After our 30’s, we may produce less than half the melatonin we did as a child. This may lead to the prevalence of sleeping issues as we age together with our lifestyle changes. Apart from age, other factors that may impact our body’s production of this important substance, includes device usage, shift work, alcohol intake, and usage of certain medications. Blended with melatonin and vitamin B6, Vicks ZzzQuil NATURA gummy is a nutraceutical intended to supplement your body’s natural production of melatonin to help you fall asleep fast with the added benefit to help fight tiredness and fatigue.
Consumers will begin to see ZzzQuil NATURA on shelves of major chemist, mass, and modern retail stores across the country as early as January 2023. The gummy is blended with natural chamomile and lavender, contains Melatonin to help you fall asleep fast and vitamin B6 to help reduce tiredness and fatigue. It will also be available through online portals like: Amazon, Flipkart, Blinkit, 1MG & PG Shop. It is available for a maximum retail price of INR 199 for 10 chewable gummies and INR 449 for 24 gummies. Final pricing is at the sole discretion of the retailer.
Link to the film:https://youtu.be/qHyTBTPP-VI
About Vicks® ZzzQuil NATURA™: Vicks® ZzzQuil NATURA™ believes everyone deserves a good night’s rest. From the makers of ZzzQuil™, The World’s #1 Sleep Aid Brand3 offering non-habit-forming sleep aids & supplements, Vicks® ZzzQuil NATURA™ gummy is specifically formulated by a team of dedicated scientists to contain melatonin to help you fall asleep fast. Vicks® ZzzQuil NATURA™ is owned and distributed by Procter & Gamble.
About Vicks: Vicks offers a portfolio of trusted products that are used by millions of people in more than 74 countries and on 5 continents around the world. The Vicks family includes – VapoRub, Xtra Strong VapoRub, BabyRub, Sinex, Formula 44, Inhaler, Action 500, NyQuil, DayQuil, VapoDrops, VapoCOOL and ZzzQuil. As one of the most globally recognized brands, Vicks is proud to have helped relieve cough, cold, and flu symptoms for generations. Headquartered in Cincinnati, OH, Vicks is owned and distributed by Procter & Gamble.
About Procter & Gamble India: P&G serves consumers in India with one of the strongest portfolios of trusted, quality, leadership brands, including Vicks ®, Ariel®, Tide®, Whisper®, Olay®, Gillette®, AmbiPur®, Pampers®, Pantene®, Oral-B®, Head & Shoulders® and Old Spice®. P&G operates through 3 entities in India of which 2 are listed on NSE & BSE. The listed P&G entities are: ‘Procter & Gamble Hygiene & Health Care Limited’ and ‘Gillette India Limited’, whereas the unlisted entity (which is a 100% subsidiary of the parent company in the U.S) operates by the name ‘Procter & Gamble Home Products Ltd.’ In the last 12 years, P&G’s signature CSR program P&G Shiksha has built and supported 1000 schools that will impact the lives of 10,00,000 underprivileged children across the country by providing them with access to education. Please visit http://www.pg-India.com for the latest news and in-depth information about P&G India and its brands.
References:
- https://www.thestatesman.com/technology/indian-second-sleep-deprived-country-japan-fitbit-study-1502816047.html
- ZzzQuil India National Sleep Survey – 3rd party survey conducted in 2022 by Kantar in partnership with P&G Health with 2236 respondents across 7 cities. Fieldwork was undertaken from November 15 – December 20, 2022. The survey was carried out online.
- Euromonitor International Limited; Consumer Health 2022 Edition; Sleep Aids, all channels, retail selling price, Global Brand Name ZzzQuil 2021 data
