by Suman Gupta
- PepsiCo India reduces its carbon footprint by resizing packaging for its flagship brands Lay’s and Kurkure
- PepsiCo India to reduce salt in 75% of its Snacks portfolio by 2025
- Launched Lay’s Magic Masala and Spanish Tomato Tango with reduced sodium
Mumbai, July 20, 2018: PepsiCo India continues to transform its Snacks portfolio, in line with its global sustainability agenda of ‘Performance with Purpose’. Committed to contributing to a greener India, the company has resized its packaging for its flagship snacks brands Lay’s and Kurkure to reduce its carbon footprint significantly.
Further to providing value to its consumers, the company has launched upgraded variants with reduced sodium in its bestselling Lay’s flavors i.e Indian Magic Masala and Spanish Tomato Tango. Adapting to changing consumers taste profiles, the new Lay’s ‘Indian Magic Masala’ and ‘Spanish Tomato Tango’ are now available with a better enhanced mix of spices containing 13% to 15% lesser sodium respectively. This is in addition to its recently launched Kurkure Multigrain with Power grain Ragi and 21% reduced sodium.
Talking about PepsiCo India’s portfolio transformation, Mr. Jagrut Kotecha, Vice President – Snacks Category, PepsiCo India Ltd. said, “As a responsible Snacking company, PepsiCo India has made significant progress in transforming its snacks portfolio. We have reduced 5% to 25% sodium across popular variants of our snacks flagship brands, Lay’s and Kurkure and we further aim at reducing sodium in 75% of our food’s portfolio by 2025”
In line with our Performance with Purpose goals 2025, we are working to reduce the impact of our packaging on the environment and increase recycling of plastic waste. The first step towards the actualization of this journey is the resizing of packaging of our brands Lay’s and Kurkure. This will significantly help us in reducing our carbon footprint, thereby contributing towards a greener India. He added.
About PepsiCo India:PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 62 plants across the country. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.
PepsiCo’s growth in India has been guided by “Performance with Purpose”, its goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in
