Digital learning coupled with the series of lockdowns has given rise to a multitude of categories in the online workshop format on the platform at a lightning fast pace.
by Suman Gupta
Mumbai, 30th July, 2021: Widespread access to technology and the internet has secured a strong foothold of online workshops on platforms such as Paytm Insider. The format is one of the most significant categories on the ticketing platform, growing exponentially since the past year.
Paytm Insider has carved a place for itself in the digital space with its interactive and entertaining event formats. This was evident when the lockdowns induced by the pandemic witnessed a paradigm shift from offline workshops to online and the platform saw a 60% increase in digital workshop listings.
Leading workshop categories on the platform range from – music & dance, skill development (storytelling & poetry, acting & theatre, writing, digital marketing, content creation, film-making, make-up), hobby and passion (cooking & baking, beauty & fashion, sustainable living, gardening and home improvement), infotainment for children (science, technology, arts and personality development), health & mental wellbeing (yoga, mindfulness, meditation) to – financial management (personal finance, stock markets, cryptocurrency).
Deepti Bansal – VP – Kommune India, says, “Digital learning has opened up a whole new world of audiences. Since people are no longer restricted to workshops conducted in their neighbourhood, the potential audience size has greatly multiplied for workshop conductors. One is no longer targeting people in the locality but targeting a global audience. With Paytm Insider being extremely instrumental in helping us reach newer and wider audiences for our extensive formats and topics, we believe digital workshops are the future.”
Some of the popular workshops which have translated well online on the Paytm Insider platform include:
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Dance workshops conducted by Natya Social Dance, Shiamak Davar’s Institute of Performing Arts and others.
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The Dharavi Dream Project’s After School of Hip-hop | Music & Street Art Workshops featuring Noxious D, Naezy, Divine, D-Cypher and many more.
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Spoken word, poetry, podcasting, screenwriting and many more categories of workshops by Kommune featuring Roshan Abbas, Megha Rao, Satyanshu Singh, Yahya Bootwala and other personalities.
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The Coalition Workshops (Talks & Discussions for Creators by Creators) featuring influential industry names like Tanmay Bhatt, Amit Tandon, Sorabh Pant, Rajeev Masand and many more.
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Make-up Masterclasses by M.A.C Cosmetics India.
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Curated food workshops by industry experts – Le15 with Chef Pooja Dhingra, Palate Culinary Academy hosted by Chef Rakhee Vaswani, Hunger Inc with Chef Heena Punwani and Chef Hussain Shahzad to name a few.
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Paytm Money – Finance & Investing Masterclasses provide expert advice, training on investments and more.