Optiemus enters into laptop manufacturing with Primebook’s flagship laptop for students and learners
by Suman Gupta
Mumbai, March 20th, 2023: In an effort to augment domestic manufacturing of electronics, Optiemus Electronics, a leading homegrown electronics manufacturing company today announced its partnership with Primebook, a revolutionary first-of-its-kind Made-in-India laptop specially designed for students, for manufacturing their latest flagship.
The collaboration marks OEL’s foray into the laptop manufacturing market, beginning with the ground-breaking Primebook 4G, an Android 11-based laptop for students and learners. As part of the partnership, Optiemus will be manufacturing around 1 lac laptop units for Primebook by end of next FY i.e March, 2024. With OEL’s long-term expertise in mobile, wearable/hearable and telecom equipment manufacturing in India, OEL aims to strengthen its capabilities with further expansion into other categories of consumer electronics.
Primebook has witnessed remarkable success in the B2B category over the last four years and aims to expand further in the B2C category. The Primebook 4G laptop was created with the need for low-cost technology for students and learners in mind, and it will primarily serve tier 2 and tier 3 cities. Primebook 4G is a budget-friendly laptop built for students and learners, which is aimed at affordability despite their economic background. With adequate specifications of 11.6 inches HD screen with 1366 x 768 screen resolution, 4 GB LP DDR3/ 64 GB eMMC RAM/ Storage, 10 hrs of battery life, 2MP camera and PrimeOS (Android 11) operating system, Primebook 4G laptop has extensive features to provide compared to Android phones/ laptops.
Mr. A. Gururaj, MD, Optiemus Electronics said, “Our partnership with Primebook is a major milestone as we enter into laptop manufacturing, and it also further strengthens the Hon’ble Prime Minister’s vision of India’s position in domestic manufacturing of electronics. In the last few years, we have strived towards diversifying our expertise in electronics manufacturing, and now with Laptop manufacturing apart from hearables/wearables category and telecom equipment, we are looking to expand our operations significantly. We are glad to have Primebook on board with us and look forward to contributing in their growth story.”
According to Aman Verma, Co-Founder of Primebook, “The Primebook 4G is a cutting-edge learning laptop that is designed to help students excel in today’s competitive world. We are excited to have Optiemus Electronics with us as our manufacturing partner which will further strengthen our stance to revolutionize the affordable laptop category for youth in India. The partnership will also help us to position ourselves as purely an Indian brand and help reduce production costs with indigenous manufacturing.”
Primebook laptops are originally priced at Rs 16,990 but will be available on Flipkart for Rs 14,990 with purchase benefits such as No Cost EMI available for up to 24 months, freebie Microsoft 365 Personal 6 Months Subscription, and iPrep Educational Content Subscription for 1 Year (1st to 12th Class).
About Optiemus Electronics Limited: Optiemus Electronics Limited (OEL), engaged into the business of electronics manufacturing in India, provides end-to-end solutions to global and Indian brands encompassing world class manufacturing, supply chain management and repair/refurbishment. OEL also has a strategic partnership with Wistron Infocomm Manufacturing (India) for manufacturing electronics, creating a joint hub in India for Design Solutions, Product Development and smart manufacturing. OEL has two state-of-the-art manufacturing units in Noida, Uttar Pradesh. With a highly experienced team and winning attitude, OEL has won the trust of many Local as well as global brands, maintaining its commitment towards Quality, Timely Delivery, Flexibility as well as Customer Satisfaction.
About Primebook: Primebook, is an android-based laptop manufacturing company that is powered by an ARM processor. The company was founded by IIT Delhi alums and co-founders Aman Verma and Chitranshu Mahant in 2018. The brand has since worked with NGOs, schools and EdTech companies across geographies to enable a smooth transition to hybrid and e-learning. Pioneering cutting-edge technology, Primebook is integrated with the brand’s proprietary Android 11-based operating system- PrimeOS, which is extensively tested for compatibility with over two lakh android apps that can aid learning. Fostering a new realm in the learning ecosystem, Primebook empower students from the ground up. The founding team for Primebook believes that innovation in education is about more than just technology. It’s about how you can use technology to empower students to become lifelong learners who are agents of change. For further information, please visithttps://primebook.in/
