OneFitPlus launches Make In India premium bicycles under their brand- Urban Terrain exclusively available on Flipkart

by Suman Gupta

This marks Urban Terrain’s entry into India’s fast-growing and mass scale-innovation segment

• Urban Terrain is an outdoor bicycle brand by OneFitPlus – India’s largest connected fitness company

• Priced between Rs 9,000 — Rs 15,000, the launch expands Urban Terrain’s bicycle portfolio into the mass-premium segment

• The company has witnessed 3x growth in FY2022

• Expects Urban Terrain to clock Rs 100 crore in ARR by FY23

Hyderabad, 2nd Sept 2021: OneFitPlus, India’s largest connected & at-home fitness company, announces the launch of ‘Made in India’ mass-premium bicycle range under its brand – Urban Terrain. With the Urban Terrain Bolt range, the brand expands its portfolio beyond the existing mountain, fat-tire bikes into the mass-premium segment. Urban Terrain Bolt will be available exclusively on Flipkart.

Urban Terrain offers functional and comfortable outdoor bikes with precise technological detailing to offer an ultimate riding experience. The bikes are priced between Rs 9,000 to Rs 15,000 and include pan India installation, diet plans and personal training videos.

Mohit Mathur, Founder & CEO, OneFitPlus, says “We are excited to bring a new range to match the growing demand for cycling in India. Cycling has become a worldwide trend. It ticks all the boxes in the pandemic-inspired fitness laundry list – from social distancing to a need for a healthy fitness regime. We aim to deliver quality coupled with great functionality to promote an active lifestyle amongst our users.”

The company stated that it has witnessed 3x growth in FY2022 and setting up its own manufacturing unit would help provide more value, range and improve demand fill rates. 

Founded in 2017, Urban Terrain has a pan India presence, currently offering at-home free installations for over 27,000 pin codes, diet plans to users and has a ride tracking app that is free for all Urban Terrain customers. Recently, OneFitPlus announced Kiara Advani and Sidharth Malhotra as their brand ambassadors who will also be seen promoting the Urban Terrain range of bikes. Urban Terrain expects the cycling business to touch Rs 100 crore ARR (annual revenue rate) next year. 

Nikunj Mathur, Vice President Manufacturing, Urban Terrain, says “The Pandemic has brought about a mindset change as customers are looking for fitness options which doesn’t take too much of their time. Cycling as a concept has also become a lifestyle necessity. Urban Terrain caters to health enthusiasts to provide a complete ecosystem of fitness needs. Our bikes have the finest design and endurance quality meant for adventurous biking ensuring a long and durable lifespan with added comfort. With this range, we hope to introduce bicycles as a fitness lifestyle in Tier II & III cities as well.” 

According to industry estimates, the bicycle industry is expected to witness a growth of 20% this fiscal, with sales likely to reach 1.45 crore units compared to 1.2 crore units last fiscal. According to a report by KPMG, the Indian bicycle industry’s market size is expected to grow 3x times in the next 10 years, from $1.3 billion in FY19 to $3.51 billion in FY30.

About OneFitPlus: Founded in 2017, OneFitPlus is a Fit-tech company promoting holistic health & wellness. OneFitPlus, one of the early entrants in the Indian connected fitness segment, has emerged as the largest fit tech company that operates with a philosophy of making exercise sports-like and help people achieve their fitness goals in a fun & easy manner. They provide smart home-fitness equipment, live streaming sessions, fitness gaming, nutrition experts and a rewards program to make fitness accessible and enjoyable.