The company’s on-demand laundry service – Mr. Jeff gaining traction owing to affordability and convenience
Seeks to add 200 franchisees by December 2020 across Bengaluru, Hyderabad, Mumbai & Delhi NCR
by Suman Gupta
March 12, 2020, Mumbai: One of the largest European technology start-ups, Jeff app, today announced its foray into Indian markets with its app-based on-demand wellbeing services. Launched in 2015 as a dry cleaning and laundry service mobile app – Jeff presently commands a footprint in more than 40 countries through 2,000+ franchisee stores. Jeff offers an offline plus online subscription model for laundry, beauty and fitness – through its easy to use app – supported by a network of own and franchised outlets.
“India is fast becoming the epicenter of economic growth – given its demographic dividends, large consumer base, improving standards of living and expanding cities and towns. To add to this, the country has been at the forefront of internet and telecom play; and has consistently witnessed the influx of expats and global Indians settling into cities like Bengaluru, Hyderabad, Mumbai and Gurugram, to name a few. No company striving for growth and visibility today ignore can ignore India. We are thrilled to foray into India and seek to offer a universe of affordable and quality on-demand services for the aspiring Indians”, said Eloi Gómez Cal, Co-founder & CEO, Jeff.
Jeff’s laundry service – Mr. Jeff will offer a monthly subscription or on-demand model, and it is specially designed for the urban client, who needs to be always connected to tech solutions, to easily access an app and to have control over his time and options. 60% of Mr. Jeff clients have never used other laundry services before – resulting in a new category for the company in its market of presence. Mr. Jeff’s laundry franchise would also facilitate the usage of both cash and card, therefore making the services accessible to the length and breadth of India.
Eloi said, “The app offers a unique opportunity for Indians entrepreneurs and inventors who are looking for a business opportunity with a fast return on investment (ROI). The typical franchise will recoup its investment within 28 months, with a breakeven in the 6th month and almost making a profit of above Rs. one lakh from the 12th month onwards. Local franchisees will also receive strong marketing and partner support from Mr. Jeff, with royalties and marketing fees starting after the 5th month. With our digital approach and our subscriptions plans, we intend to change the traditional function of the dry-cleaning sector.”
Jeff is a start-up that was created in 2015 by 3 Spanish entrepreneurs in their twenties, with the help of the booster acceleration program. The company currently offers home delivery laundry and dry cleaning services in Europe and Latin America, Middle East, Asia which may be requested through the app and website.
In 2019, the company also introduced two new services on its platform – BeautyJeff and FitJeff. “What sets us apart from the existing players in India, that while we offer affordability in terms of our services; we compromise on imparting a superior experience to our clients. For instance, our beauty services are imparted by trained salon professionals in the salon near you and not in the confines of your home. At the same time, our fitness studios are customized to Jeff standards in offering professional, impact let fitness training in an engaging fun way”, added Eloi.
About Jeff: Jeff is the company that has revolutionized the franchise sector and they have managed to offer something new, designed by and for the client. Jeff is a wellness services platform, an ecosystem of specialists that enhances the good life. Set up in 2015 in Valencia, Spain, Mr. Jeff started as an on-demand laundry services app – that used to collect laundry from the home and drop it off within 48 hours. The company, in order to scale up fast, resorted to franchisee model in December 2017 – by partnering first franchisee in Latin America. Mr. Jeff subsequently changed its name in 2019 to Jeff and added two more segments – Beauty and Fitness.
In December 2018, Jeff received 12 million dollars (10.4 million euro) in a Series A financing round led by All Iron Ventures. This Series A adds 3.5 million dollars (over 3 million euro) attained in previous operations from respected European entrepreneurs such as Albert Armengol, CEO of Doctoralia, Jeroen Merchiers, Managing Director of Airbnb Europe, the Middle East and Africa, and Kim Jung, CEO NX Corp,. Jeff has already been awarded with several prizes including European Centers for Innovative Companies 2017, Young Entrepreneurs of Valencia in 2017 and According to Google, the company was one of the 20 best start-ups in the world also in 2017.
