NEXA partners with 20th IIFA Awards 2020 to bring a premium experience for its new-age customers

by Suman Gupta

NEXA, the premium auto retail channel by Maruti Suzuki, today announced its association with 20^th IIFA Awards 2020. This marks the fifth consecutive edition of NEXA’s collaboration with IIFA- India’s most prominent awards that celebrates the very best of Indian Cinema. With this association, Maruti Suzuki aims to blend premium-ness and inspirational designs offered by NEXA with glitz, glamour and stardom studded- ‘Indian Cinema’. The nail biting award ceremony will be an amalgamation of B-town celebrities, music, fashion trends and premium experiences.

Up on Design

The audience will experience a bespoke and exclusive NEXA inspired fashion show at IIFA Rocks, curated by fashion veterans, Shantanu and Nikhil. This fashion show will highlight exclusive colours, aspirational themes and inspiring designs by Maruti Suzuki.

The major attraction of the entire show will be IIFA Green Carpet which will encapsulate the stylish new premium MPV; XL6 adding to the already glamorous world of IIFA.

Up on Experience: with Creation and Innovation

As a part of the association, NEXA Experience launched a social media campaign with the hashtag #GoldenTicket. The participants will have to answer five questions tagging them and the winner will receive a golden chance to walk the green carpet at IIFA awards. This campaign is open to anyone and everyone.

NEXA celebrates the relentless spirit of creators that never stops exploring, innovating, influencing and experimenting. In a short span of 4 years, NEXA has exponentially expanded with 350+ outlets covering over 200 cities across the country. It believes in offering its services beyond just selling cars by creating exciting experiences for young and aspirational customers. Creating multiple experiential zones for their new-age customers, NEXA has successfully stepped in the fields of fashion and music. It has collaborated with iconic properties like IIFA, Lakme Fashion Week and renowned names from the music industry to launch NEXA Music which curates original English music.

Commenting on the partnership, Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited, said, “The automotive industry has moved beyond ‘Retail Experiences’. It is about privileges now. From innovations to hospitality, the entire journey has become more evolved and indulgent. And NEXA’s association with IIFA awards is a wonderful testament to that fact. We are happy to take our relationship with IIFA into its fifth year. We are inspired by the fact that our association brings us a step closer to our new age customers who seek global experiences in their everyday lives. NEXA is as much about innovative technology, as it is about global design and sophisticated style. In just four years we have touched a million hearts and the newest member to embody NEXA’s values is the all new exclusive 6-seater, the XL6. This premium MPV is all set to charm you with its looks and charm you with its premium interiors, leaving you truly inspired.”