by Suman Gupta
New Delhi, October , 2022: Muscle & Strength India, one of the country’s leading retailers of fitness supplements & nutritional products has launched its store in Ludhiana, Punjab. Renowned Fitness Model and Influencer Mohmmad Iqbal inaugurated the store located at Urban Estate Dugri, Ludhiana. Muscle & Strength India is looking to expand aggressively in the North India market through franchisee route as it seeks to deepen its presence in India’s growing nutritional supplement space.
Muscle and Strength India, which currently has 23 stores spread across multiple cities has the widest range with over 1000 fitness supplements and nutrition products from 42+ brands. These products are used for athletic performance, fitness and overall wellness.
Muscle & Strength India is a leading brand in the supplements space today endorsed by celebrities and athletes like Mika Singh, Shreyas Talpade, and Tarun Gill amongst others. The company offers a comprehensive range of genuine high-quality fitness supplements and nutritional products across categories such as proteins, vitamins, minerals and herbal supplements etc manufactured by international fitness brands under a single roof.
“Our unwavering commitment towards genuine and economically priced supplements and consumer-focused innovation has increased consumers’ trust in our brand. Our supplement chain has become the gold standard in this sector to provide genuine supplements for people across age groups. Apart from metros, we are also witnessing demand in the tier 2 & tier 3 cities where availability of latest, genuine and economically priced supplements is still a challenge. We aim to expand in the near future and further launch products in various variants, focusing on different health and wellness categories and segments.,” said Mr. Praveen Chirania, Founder, Muscle and Strength India.
“Ludhiana is an important city for us as it has a very large population who are serious about health, fitness and bodybuilding. With so many supplements stacking up on the shelves, genuineness is a questionable factor for all as there are a lot of fake, counterfeit products in the market. However, authenticity is a guarantee when you shop at Muscle & Strength India. Our aim now is to grow and invest consistently in the health and fitness industry over the next couple of years,” said Sangita Bora, Co-Owner at Muscle and Strength India.
“Maintaining good health and being fit is a modern-day need among all generations today. However, it is important to make the distinction between genuine and fake supplements and hence one should buy them from genuine dealers of reputed brands. Our ideal target audience are those who are interested in fitness and sports nutrition, gym-goers, sports enthusiasts, health gurus, health-conscious individuals, etc. We are happy to join hands with Muscle & Strength India who has become one of the fastest growing retail chains in the health supplement market in India.” said Randhir Sharma, Store Owner, Muscle and Strength India.
Muscle & Strength India had recently won the award for India’s Best Fitness Supplements Products Brand & Franchisor 2022 by Blindwink, renowned company for market research. In another feat, Insights Success recognized Mr. Praveen Chirania, Founder, Muscle and Strength India as one of India’s 40 Under 40 Brightest Business Leaders for his exemplary leadership and exceptional business acumen enabling advancements in the industry.
