Demystifying the magic of mother’s food: the perfect blending of love and taste
by Suman Gupta
May, 2023 | BENGALURU, INDIA: MTR Foods, a pioneer in packaged foods, today unveiled a heartwarming digital film in the light of Mother’s Day. Set as a social experiment, the film connects with the audience on a deeper emotional level by showcasing the special bond between mothers and their children through food.
The digital film conceptualized and executed by Scrambled Egg Productions is based on the insight that mother’s food is always made with the irreplaceable, special ingredient of love. The film is set as a social experiment where MTR tests this out with three young children. They are given a variety of food options and asked to identify the dish made by their mother. Each child has a unique experience – one recognizes a heart-shaped idli, the second a soft and delicious gulab jamun and the third identifies the taste of his mother’s sambar.
Watch the brand film here:https://www.youtube.com/watch?v=mAw9C0K2dlY
The campaign drives home the message that every mother’s food has a secret ingredient called love, in an endearing way that is sure to resonate with all mothers.
Commenting on the campaign, Prerna Tiku, GM Marketing, MTR Foods said, “MTR has been a friend to mothers across generations. In fact, we take pride in co-creating our recipes with them. Our Mother’s Day campaign pays a tribute to Mothers and celebrates special yet universally known mother’s love, expressed through her food.
The film reinforces our commitment to be her ally, offering her a range of great quality products that help her delight her family”
In conclusion, MTR Foods’ Mother’s Day campaign aims to emotionally connect with viewers and highlight the brand’s commitment to offer authentic, high-quality food made with love. The digital film will be amplified through Instagram-led contests and stories. Additionally, the campaign will be supported by micro-influencer engagements.
About MTR Foods Pvt. Ltd.: With a 99-year-old history of serving authentic Indian Food to Indians, MTR Foods stands tall as an Indian heritage brand. The journey to being India’s premier, processed food company has been marked by a constant focus on innovation and the adoption of new technology. However, every MTR Foods product always embodies the tradition of unmatched taste and quality. Culinary secrets that have been protected and handed down over the generation are transformed into authentic recipes that are trusted and used by thousands of mothers. The MTR Foods of today is your friend in the kitchen and promises to help you serve the authentic taste of India to your family.
A popular household name, MTR Foods is synonymous with delicious Indian food in an easy-to-use packaged format. With a diverse portfolio including many iconic products like MTR Rava Idli, Gulab Jamun Mix, Badam drink mix which are household names today, MTR Foods unifies India tastefully – making the homemaker the ‘hero’.
MTR Foods adheres to the most stringent quality standards, from sourcing ingredients to processing and packing. They are ISO 22000 and HACCP certified. MTR Foods Pvt. Ltd. is a subsidiary of Norwegian conglomerate Orkla (http://www.orkla.com). For more information please visithttp://www.mtrfoods.com. Shop MTR Foods’ products on shop.mtrfoods.com. Visit @MTRFoodsIN on YouTube for recipes and more.
