Mouni Roy becomes the face of Aisshpra Gems and Jewels’ latest Bridal Campaign  

by Suman Gupta

Gorakhpur,April 2021: Eastern Uttar Pradesh’s most preferred Jewellery Chain, Aisshpra Gems & Jewels launches the latest Bridal Campaign featuring the gorgeous, Mouni Roy. Spread across 8 Stores, the brand is known for trendsetting initiatives in their region and the Summer Bridal Series with Mouni is one such initiative from them. The refreshing campaign showcases Mouni in a Royal Bride Avatar, where she is adorned in the most exclusive bridal jewels of Aisshpra. The color theme of the campaign revolves around soothing pastel tones that are trending this season.

Mouni Roy replicates the Royal Indian Bride through this campaign. She is seen in enchanting bridal pieces from head to toe, curated by Aisshpra Gems and Jewels giving the major #bridalgoals. In the first look, Mathapatti and Nath of this collection are curated in 22K gold with Kundan work, Red & green stones along with pearls, whereas, Earrings and Haar is meticulously crafted in 22K gold with the richness of uncut diamonds with green and red stones along with pearls, depicting the shades of a bride’s life, whereas, Bangles are crafted in 22K gold with pastel green & blue meenakari and pearls which are currently the most in trend and lastly, she is seen wearing a hathphool and a ring with Kundan work, green stones along with pearls which complete her bridal look. In the second look, she is seen wearing a bridal choker crafted in 22K gold graced with the allure of diamonds and pastel green stones with a Haar, Nath, Mathapatti, Hathphool, Bangles, and Rings. Keeping in mind the qualities of a modern bride, this collection is meticulously blended with intricacy and elegance.

“With this summer series, I explored not only the mesmerizing Bridal Jewels that Aisshpra creates but also the brand and its belief system. I was amazed to see how this brand is taking various initiatives to transform and organize the Jewellery market of this region along with designs that are ahead of the trends. Discovering that Ms. Vandana Saraf is a Woman Jeweler, who actively contributes to the brand’s marketing strategy and operations, was truly inspiring”, said Mouni Roy, Actress & Muse for the Bridal Series by Aisshpra Gems & Jewels.

“We are constantly exploring new ways to connect with our customers and we realised that Mouni Roy who resembles today’s Indian Girl with traditional roots and modern outlook, completely resembles the modern Bride of India. The outcome of the campaign came out better than we imagined with Mouni, adding a touch of grace to the entire shoot. We have already received a very good reaction on the shoot from our patrons”, said Mr. Vaibhav Saraf, Director, Aisshpra Gems and Jewels.

About Aisshpra Gems & Jewels:  Formed in the year 1940, as Hari Prasad Gopi Krishna Saraf Group by Sri Balkrishnaji, along with his elder brother, Late Sri Gopi Krishnaji; Aisshpra Gems & Jewels has witnessed a three generation-long and rewarding journey. Today, it has grown into a much-trusted Heritage Jewellery brand of Uttar Pradesh with a strong appeal for the masses and jewellery that is truly unmatched.