by Suman Gupta
The campaign celebrates Motorola’s latest launch of razr40 Ultra in Pantone Colour of the year 2024 – Peach Fuzz
Mumbai, 30th January 2024: Motorola, India’s best 5G smartphone brand proudly presents the launch of its groundbreaking marketing initiative, “Flip into the Future,” an enthralling campaign spotlighting the iconic Motorola razr 40 Ultra in the stylish Pantone® Colour of the Year 2024- Peach Fuzz. This campaign is India’s first digital marketing campaign by any smartphone brand that uniquely blends hyper-realistic CGI advertising and influencer marketing using Instagram’s cutting-edge sequence feature. Unlike traditional campaigns, this approach combines coming-of-age surreal advertising with the personal touch of digital influencers, creating a captivating story where Motorola razr40 Ultra plays the role of an enabler to look into the future.
Conceptualized and executed by Barcode Entertainment, the “Flip into the Future” campaign introduces three captivating CGI ad reels strategically placed in iconic Indian locations, where the Motorola razr40 Ultra elegantly unfolds, providing a glimpse into the possibilities of tomorrow. These hyper-realistic environments, blending technology and imagination, spark curiosity about the limitless potential that lies ahead, infused with the warmth of the Peach Fuzz color.
In a strategic move, Motorola India embraces the power of influencer marketing by collaborating with digital influencers to amplify the campaign’s reach.
Sharing his views, Mr. Shivam Ranjan, Marketing Head, Motorola APAC said, “At Motorola, innovation is an integral part of our brand, whether in terms of color, design, technology, or adapting modern marketing tools. Our popular flagship, the motorola razr40 Ultra, is the world’s first smartphone to be launched in the Pantone® color of the year 2024 – Peach Fuzz. This unique proposition required a differentiated and modern marketing approach to reach our target audience effectively. We are pleased to partner with Barcode for our ‘Flip into the Future’ campaign, which used modern CGI advertising and innovative influencer marketing to engage with our audience. We are delighted with the response that the audience has shown to the campaign and look forward to implementing more such unique marketing strategies to take the brand further.”
Mr. Ajay Kulkarni, Director Growth – Barcode Entertainment, echoes “The ‘Flip into the Future’ campaign is a manifestation of Barcode Entertainment’s commitment to pushing creative boundaries. By integrating hyper realistic CGI and influencer marketing, we strive to redefine the landscape of advertising, offering an unparalleled experience that resonates with our audience. Co-creating this beautiful campaign with the fusion of influencers and technology, we worked closely with Motorola to translate their vision into reality. The collaboration between the client and our entire team has resulted in a campaign that truly captures the essence of innovation and creativity,” said Sonia Sarashetti, Director Influencer Content at Barcode Entertainment.
The “Flip into the Future” campaign reinforces Motorola India’s dedication to staying at the forefront of innovation, challenging traditional marketing norms, and embracing new-age strategies to captivate and connect with its audience.
Exemplifying a velvety gentle peach hue, Peach Fuzz has a cozy, tender essence that embodies feelings of togetherness, community, and collaboration. The new Color of the Year, PANTONE 13-1023 Peach Fuzz, aligns beautifully with Motorola’s pillars of inclusion and making technology more accessible for all. Additionally, the new motorola razr40 ultra in Peach Fuzz lets stylish and expressive individuals stand out from the crowd. With its iconic flappable design, the razr40 ultra oasts the world’s largest external 3.6-inch pOLED display with its fastest 144Hz refresh rate, with 1100nits peak brightness. This flip phone is super slim when folded and has a gapless design, owing to its industry’s 1st dual axis teardrop hinge design thus ensuring the phone is also infinitely flexible at multiple flex angles. When opened, the phone has a nearly creaseless 6.9” pOLED display with up to 165Hz refresh rate and 1400nits of Peak brightness. This iconic flip phone is equipped with a powerful Snapdragon® 8+ Gen 1 SoC, ensuring a seamless experience. The motorola razr40 ultra transcends generations and demands attention, exemplifying the harmonious Pantone Color of the Year 2024.
