Indulge your mother with a TLC session for her tresses with a unique, personalized haircare regime
by Suman Gupta
With Mother’s Day knocking on the door, Bare Anatomy, India’s premium beauty brand with personalization at its core, has launched a gifting option for their bestselling personalized haircare – a 3 step, multi-tasking hair-care regime custom made for each unique hair profile. Featuring a Rejuvenating Pre-Shampoo Mask, a Deep Cleansing Shampoo and an Intense Repair Conditioner, each special formula celebrates the uniqueness of every individual by catering to their unique hair goals, type and lifestyle. With a Gift Card introduced on bareanatomy.in, pampering your mother with a salon-like experience at home is now just a click away.
The wholesome range is free of harmful chemicals like Sulphates, Parabens and 100% vegan. It is infused with the goodness of high-grade botanical ingredients backed by scientific research to work on your specific concerns and goals. The products are formulated in their state-of-the-art R&D lab by a team of hair experts & scientists after factoring in a variety of hair and lifestyle parameters such as hair type, hair goals, diet, stress levels etc. This data, collected via an elaborate yet easy hair quiz on their website, is then analysed via their proprietary algorithm where it is matched to clean, effective ingredients to prepare a special formula that is highly effective on the customer’s distinct hair profile. To augment the personal touch, one can even pick their preferred colour, fragrance and incorporate their name on the bottles.To avail the gift card option, all you have to do is log onto http://www.bareanatomy.inand choose your preferred gift SKU and checkout. You can even personalise your gift by adding a message for your mum. The brand will then reach out to the gift recipient and ask them to fill their hair quiz and door deliver their freshly formulated custom haircare!
Price: INR 1800 (for a kit of mask, shampoo & conditioner). Other available SKU
About Bare Anatomy:Bare Anatomy is a premium, beauty tech brand with personalization at its core. Founded in 2019 by Rohit Chawla, Vimal Bhola and Sifat Khurana, the brand believes that ‘no one size fits all’ with their range of personalized hair and skin products. Led by a team of industry experts,their regimes are personalized to suit each customer’s unique goals,concerns and lifestyle. Their proprietary algorithm matches the customer’s goals with clean, effectiveingredients to address their unique concerns. All products are freshly formulated in their state-of-the-artlab once customers place their orders. To order their personalized products, customers must take a detailed analysis on the website and then place their orders. The brand is PETA certified and uses 100% safe and clean ingredients. Interestingly, thebrand name is an amalgamation of Bare (meaning clean,honest) and Anatomy (indicating advanced science).
