Mind Wars, India’s largest multiplatform knowledge programme promoted by Zee Entertainment EnterprisesLtd recently wins the second position after Facebook for ‘Best use of Facebook’ for their versatile ad campaign – ‘Mind Wars Live Quiz’ at Digies Digital Awards 2020. The award was conducted digitally this year, where also various top brands were nominated along the race in the category.
The award highlights and appreciates the campaign created and executed by Blue Buzz, marketing and communications partner for Mind Wars. The boutique agency was responsible for the complete creative conceptualization and creation, graphic design, messaging, and implementation of the concept LIVE throughout the platforms. Additionally, the campaign was boosted and promoted by many celeb influencers namely, Shreyas Talpade, Nisha Rawal, Shruti Seth, Shruti Ulfat, Karan Mehra, Ankit Bathla amongst others who had joined in the promotions of ‘Mind Wars Live Quiz’.
On winning the prominent award, Umesh Kr Bansal, Senior Vice President of Zee Entertainment said,“Mind Wars Live Quiz was based on the premise of making young India smarter though light-hearted, playful methods. Moreover, quizzing also instils in them values for life, helping them develop patience along with knowledge and increase their enthusiasm towards learning by making it fun. As today’s young generation is the future of India, we wanted each and every kid to think of themselves as the ‘Champions of Tomorrow’. This campaign touches upon the facets of preparation and how today’s generation has the ability of imbibing ‘winning as a practice”.
Speaking about the award, Neha K Bisht, Co-Founder of Blue Buzz said, “Working with Zee Entertainment Enterprises Limited for the Mind Wars Live Quiz campaign has been a very fruitful and creatively satisfying task. From the creation to the story execution on screen, we had to delve deep into the minds of today’s young talents. Giving them visual cues and making them participate in the live quiz was the key purpose we addressed with our creative reasoning. It’s encouraging to see the response which we had received from across India.”
The ‘Mind Wars Live Quiz’ campaign was conducted to encourage young talent from all over India to create engagement for the Mind Wars brand and the ongoing Olympiad. Making the participation easy and more accessible for everyone with just one click, the LIVE quiz was conducted every day during lockdown, aiming at keeping kids active in learning while also developing their skills in a fun way. This campaign conducted by Blue Buzz, achieved a greater response day-to-day on Facebook as well as other social media platforms during the LIVE quiz period.
