by Suman Gupta
The 12th Season aims to be the biggest yet
National, 12 September 2024: The 12th Season of India’s biggest Obstacle race – The Maruti Suzuki ARENA Devils Circuit – is announced with a pan India rollout across 10 cities, with Ahmedabad and Indore added to the lineup. Since its inception almost a decade ago, The Maruti Suzuki ARENA Devils Circuit Races have attracted athletes and thrill-seekers alike. Proclaimed to be the Toughest Race in Asia, the winners of the Maruti Suzuki ARENA Devils Circuit competitive category have been army personnel, fitness trainers, and professionals with an affinity to personal fitness.
The current season, just launched, aims to attract 60,000+ devilslayers to the course where they will be met with a 5 km long course peppered with 15 military style obstacles.
Known for offering the biggest prize in amateur sports, the competitive category of participation sees enthusiasts run across every city of the season to try and get a podium finish which gives them points. The male and female athlete at the end of the season wins themselves a brand new Maruti Suzuki Swift Car. The competition every year has been fierce and the participants who emerge victorious showcase the best athletic prowess seen in any amateur competition.
Speaking at the launch of the season, Adnan Adeeb, Founder of the property, said: “I am very emotional as we launch the 12th Season, and I wish to dedicate this season of the Devils Circuit races to the never die spirit of this amazing growing tribe of Devilslayers who are all now determined than ever before to raise the bar of their personal fitness goals and compete to win because to them and us, life is no longer a spectator sport.”
In the last 10+ years, it has been an absolute privilege to have hosted participants from over 800 cities, and 30 countries. And now as we look ahead, I am grateful and feel truly blessed to have received the support from partners, participants and the incredible tribe of devilslayers. My biggest thanks to Maruti Suzuki for their continued belief in Devils Circuit, together we will make this property soar to higher skies,” he added.
Commenting on this occasion, Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited, said, “Our association with the Devils Circuit has been a long standing one. As it continues to strengthen, we enter this year’s 12th season of Devils Circuit with renewed zeal and gusto, showcasing the Epic New Swift. We hope to satiate the thrill seekers, rightly called the ‘Devilslayers’, yet again with their enormous appetite for adventure. The Maruti Suzuki Swift, with its agility and performance, embodies the contestants’ tenacity and high energy to overcome challenging obstacles. We believe that this collaboration underscores our shared value of striving for excellence.”
Apart from Maruti Suzuki India Limited, Red Bull, Bisleri, Page Industries (Jockey), Adani Realty, Raheja Developers, & Omaxe are brands that have come on board to collaborate with the property.
Maruti Suzuki ARENA Devils Circuit, one of the coolest concepts of racing introduced to India by the company is a unique disruptive sports property that has already initiated a revolution in the entire fitness and running category mix. Its model encourages camaraderie between runners as they tackle a running track interspersed with military-style obstacles, including high warped walls, barbed wire, and ice.
The current season starts with the first race in Indore on the 29th of September and culminates in Delhi on the 9th of March. Through this period, races will also be held across Mumbai, Ahmedabad, Pune, Bangalore, Hyderabad, Kochi, Chennai, and Mohali.
In today’s new post-pandemic world, this concept has proved to be an even bigger draw for organisations that are looking for opportunities of connecting and engaging with a diverse employee base. At Maruti Suzuki ARENA Devils Circuit, historically over 70% of participants have come from corporate backgrounds and this season will be no different. According to previous participants, at the Maruti Suzuki ARENA Devils Circuit races, everyone works towards the same goal- leaving no man behind. The organic camaraderie and team spirit that arises, sets up a perfect way to team build and create deep connections.
The concept has grown popular among fitness enthusiasts as well as corporates seeking to build a healthy team spirit. Maruti Suzuki ARENA Devils Circuit enjoys participation from individuals across a diverse age group ranging from 16 to 70 years old. Designed for those across varying fitness levels, it allows everyone to test themselves in a highly challenging environment.
With a grand prize of a brand new Maruti Suzuki swift up for grabs in both the male and Female competitive participation categories, the property also offers the biggest prize in amateur sports in the country today.
