MARS Petcare launches CATSAN cat litter brand in India

Non-clumping variety to be launched on http://Amazon.in

by Suman Gupta

Mumbai,October 2020 – MARS Petcare, the world’s leading pet food company, will be launching the cat litter brand CATSAN Hygiene Plus non-clumping litter in India, available on http://Amazon.in on the 1^st of October 2020. CATSAN is a cat hygiene brand that has produced high-quality litter & has been the caring expert for more than 30 years supporting pet parents in various countries across the world.

CATSAN Hygiene Plus is designed to satisfy the natural needs of cats. Cats are born with a strong instinct for cleanliness through intense licking. The litter helps satisfies a cat’s instinctive desire to hide their scent by allowing them to bury their waste. This strong sense of cleanliness and hygiene is essential for felines as it helps protect their fur against moisture.

CATSAN Hygiene Plus non-clumping litter offers:

• TRIPLE ODOUR PROTECTION: The odour-binding litter with fine-pored hygiene granules soaks up liquid and keeps it noticeably clean

• 100% NATURAL: Made from select natural ingredients with no bleach or scent

• ALSO SUITABLE FOR KITTENS: Suitable for all phases of life, including kittens, as it doesn’t stick to the fur as easily as clumping litter

• CLEAN, HYGIENIC: Made for cat families who don’t want their homes compromised

Ganesh Ramani, General Manager, MARS Petcare India, said, “Cat adoption is growing at high double-digit growth in India and we are seeing an increasing trend of pet parents looking for best quality nutrition & care for their little companions. Hence, we are very excited to introduce CATSAN in India. This is MARS Petcare’s first non-food product for cats in India and a great addition to our portfolio. Litter in India is not a widely recognized segment but has future growth potential. Hence, it is an opportune time for Mars Petcare to enter the cat litter segment with CATSAN. For this endeavor, we are pleased to collaborate with Amazon India who have supported us with their vast network and connectivity as an e-commerce platform. The launch also contributes in building awareness on pet hygiene among cat parents and create a pleasant pet parenthood experience.”

Saurabh Srivastava, Director – Category Management, Amazon India, said, “We are delighted to partner with MARS Petcare and launch CATSAN’s range of products onhttp://Amazon.in. With this partnership, we continue to build a strong portfolio of products in the Pet Supplies category providing customers with a vast selection, great value and unmatched shopping experience. We are confident that the range of CATSAN Hygiene Plus products will offer more convenience to cat owners and resonate well with customers on http://Amazon.in.”

CATSAN litter will be available on http://Amazon.in in 5L, 10L and 20L packs. The 5L pack is priced at Rs 480, 10L at Rs 850 and 20L at Rs 1,600.

The product will also be available across channels in 2021.

About MARS Petcare :Part of Mars, Incorporated, a family-owned business with more than a century of history-making diverse products and offering services for people and the pets people love, the 85,000 Associates across 50+ countries in Mars Petcare are dedicated to one purpose: A BETTER WORLD FOR PETS. With 85 years of experience, our portfolio of almost 50 brands serves the health and nutrition needs of the world’s pets – including brands PEDIGREE®, WHISKAS®, ROYAL CANIN®, NUTRO™, GREENIES™, SHEBA®, CESAR®, IAMS™ and EUKANUBA™ as well as the WALTHAM Petcare Science Institute which has advanced research in the nutrition and health of pets for over 50 years. Mars Petcare is also a leading veterinary health provider through an international network of over 2,000 pet hospitals and diagnostic services including BANFIELD™, BLUEPEARL™, VCA™, Linnaeus, AniCura and Antech. We’re also active in innovation and technology for pets, with WISDOM PANEL™ genetic health screening and DNA testing for dogs, the WHISTLE™ GPS dog tracker, and LEAP VENTURE STUDIO accelerator and COMPANION FUND™ programs that drive innovation and disruption in the pet care industry. As a family business and guided by our principles, we are privileged with the fl-exibility to fight for what we believe in – and we choose to fight for: A BETTER WORLD FOR PETS.