by Suman Gupta
Marks & Spencer (M&S), the iconic British retailer, launched its first store in City Centre, Untwadi Rd Nashik today. The new 7000 square foot store showcases the best of Marks & Spencer’s clothing and accessories across Womenswear, Menswear, Kidswear, Lingerie and Beauty from the brand’s latest collection. Famed for bringing international style and quality to India, this is the retailer’s 78th store in the country and 18th store in Maharashtra, with 12 in Mumbai, 5 in Pune and 1 in Thane.
The first new store opening in Nashik is the latest demonstration of M&S’ commitment to India, the fastest growing international market for the company. M&S opened its first store in 2001 and has grown to 78 stores across 33 cities, including 25 stores in emerging markets such as Aurangabad and Bhopal, alongside an increasing presence in online marketplaces.
Alongside opening stores, M&S’s latest efforts in India also include a new campaign with a deep understanding of the evolving Indian customer. Last month Marks & Spencer launched its first India only marketing campaign ‘Rethink’ to continue to remain relevant to the market and offer bespoke services to their customers.
Customers visiting the new store will be able to shop M&S’s latest season collections, including fashionable wardrobe essentials, casual attires, quality footwear and accessories, starting at INR 599 in Womenswear, INR 599 in Menswear, INR 399 in Kidswear, INR 499 in Lingerie and INR 199 for Beauty.
The collection has been tailored so that consumers can choose from a wide range of edits with something for all occasions ranging from logo t-shirts, flowing linen dresses, stylish chinos and so much more. The key trends showcased will range from confident stripes, tonal dressing and ginghams through to must-have animal and floral prints.
Lingerie and sleepwear collections offer vibrant colour palettes and delicate prints across a variety of styles and sizes alongside a dedicated beauty offer of skincare, fragrance and bath and body products.
Mohit Bhayana, Head of Retail, Marks & Spencer said: “We are excited to be opening our first store in Nashik today. Our endeavor is to make the best and boldest fashion accessible as we bring our famous quality at affordable prices to the shoppers of Nashik. Our collections, uniquely tailored for our Indian customers, have proved extremely popular across the country and we are looking forward to welcoming the Nashik community to our new store”.
The Bollywood actor Kiara Advani looked chic in a stunning cold shoulder layered-lace dress and commenting on the launch, she said, “I love the fact that Marks & Spencer is now expanding its presence so rapidly in India. It has always been one of my favorite brands and I keep coming back to M&S for its great quality, cool prints with vibrant colours and the perfect fit.”
