by Suman Gupta
– Facility strengthens future-ready supply chain infrastructure, advancing the company’s Good & Green goals
– Spanning 2.84 lakh sq. ft., the warehouse features 3,200+ pallet positions with G+6 racking for high-density storage
– Advanced mechanization, including angular docks and dock levellers, enables smooth handling of 60,000+ cases daily
Mumbai, April , 2025: Godrej Consumer Products Limited (GCPL), a leading FMCG company in emerging markets committed to sustainable and scalable solutions, has inaugurated its first Vertical Storage Warehouse in Bhiwandi, Thane district, Maharashtra. This state-of-the-art facility marks a pivotal milestone in GCPL’s strategic transformation of its supply chain operations under Project Parivartan—a flagship initiative to reimagine warehousing and logistics with innovation, efficiency, and sustainability at its core.
Spread across 2.84 lakh sq. ft., the warehouse features over 3,200 pallet positions and a high-density G+6 vertical racking system, significantly maximizing storage efficiency while minimizing physical footprint. Serving as the mother hub for key regional markets—Maharashtra, Goa, Gujarat, and Madhya Pradesh—the facility is designed to enable agile, responsive logistics tailored to evolving business needs.
Saurabh Jhawar, Head – Product Supply Organisation, India & SAARC, Godrej Consumer Products Ltd (GCPL), said, “The launch of our first vertical storage warehouse is a transformative step in our journey toward building a smart, agile, and future-ready supply chain. In just 18 months under Project Parivartan, we have upgraded a majority of our key logistics hubs to Grade A facilities. This new warehouse in Maharashtra stands as a beacon of our commitment to operational excellence, digital integration, and sustainable growth—allowing us to serve our consumers with enhanced speed, safety, and care.”
In March 2025, GCPL launched its first integrated greenfield plant in Tamil Nadu—representing a transformational shift in manufacturing. This advanced facility, the company’s first fully integrated plant under one roof, will manufacture products from some of GCPL’s most popular brands, including Cinthol, Godrej No.1, Goodknight, Godrej aer, and Godrej Expert Hair Colour. With the addition of the Vertical Storage Warehouse, GCPL is further strengthening its national distribution network. This marks a strategic shift toward real-time, data-led decision-making and automated scheduling systems that will enhance supply chain agility and responsiveness.
This development underscores GCPL’s unwavering belief in creating shared value and building resilient, innovation-driven infrastructure that aligns with its broader ambition—to lead with purpose and redefine excellence in the consumer goods sector.
The warehouse integrates advanced material handling capabilities such as angular docks, dock levellers, and automation designed to manage over 60,000 cases daily. GCPL has also em-bedded cutting-edge safety and monitoring technologies, including AI-ML powered warehouse monitoring, IR-based fire alarm systems, temperature and gas sensors, and a centralized Warehouse Control Centre. In line with GCPL’s commitment to people safety and skill development, the facility introduces VR-based safety training modules, offering immersive learning for on-ground teams.
The Bhiwandi warehouse not only symbolizes GCPL’s supply chain evolution but also reinforces the company’s Good & Green commitments. By optimizing storage density, automating routine operations, and reducing travel distances between hubs, the facility contributes to lower carbon emissions and enhanced resource efficiency. Aligned with the GCPL Sustainable Procurement Policy, the company continues to work closely with suppliers and partners to ensure responsible sourcing, ethical operations, and long-term environmental stewardship.
ABOUT GODREJ CONSUMER PRODUCTS: Godrej Consumer Products is a leading emerging markets company, driven by the purpose of bringing the goodness of health and beauty to consumers in emerging markets. As part of the Godrej Industries Group, we are fortunate to have a proud legacy of over 125 years, built on the strong values of trust, integrity, and respect for others. At the same time, we are growing fast and have exciting, ambitious aspirations.
Today, we enjoy the patronage of 1.4 billion consumers globally. We rank among the largest Household Insecticide and Hair Care players in emerging markets. In Household Insecticides, we are the leader in India, the second largest player in Indonesia and are expanding our footprint in Africa. We are the leader in serving the Hair Care needs of women of African descent, the number one player in Hair Colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank number two in Soaps in India and are the number one player in Air Fresheners and Wet Tissues in Indonesia.
We believe that we are only as good as what we do next. So, we strive to continuously improve how we do business, and how we live in the world, shaping a more sustainable and responsible future by placing our planet and people alongside profit. Through Godrej Good & Green, we are helping create a more inclusive and greener planet, in line with the United Nation’s Sustainable Development Goals, and the needs of local communities. At the Godrej DEI (Diversity, Equity, Inclusion) Lab, we work on empowering inclusion, help build DEI ecosystems across corporate India and aim to bring ideas and innovation related to DEI to the mainstream.http://www.godrejcp.com
