Madhuri goes ‘Judwaa’ for ‘Har Water Purifier Aquaguard Nahi Hota’

by Suman Gupta

Mumbai, April 2019: Actress Madhuri Dixit, brand ambassador of Aquaguard, India’s leading water purifier, is essaying a double role – for the first time ever – in the new television commercial for the ‘Har Water Purifier Aquaguard Nahi Hota’ campaign. It shows a conversation between Madhuri and her grandmother (also played by Dixit) about copper-infused water being good for the body.

Through this spot, the brand is looking to increase awareness among consumers about the benefits of ‘active copper ionic infusion’ and the health imperative to drink copper-infused water everyday. As the leader in the water purification category, Aquaguard’s campaign is another aggressive move to highlight the differentiation created through its innovative technologies to the lives of consumers and to strengthen brand preference.

Madhuri Dixit said:“It is an absolute delight to be part of a brand that brings innovative technologies for safeguarding the health of consumers. The new Aquaguard TVC where you see me in a double role (for the first on the small screen) was a fun shoot. Through this TVC, the brand aims to create awareness among consumers about the benefits of ‘active copper ionic infusion’ for a holistic growth. The ad plays on the generation-gap narrative, showing a conversation between the younger me and my grandmother.”