Collaborates with women from different walks of life for the #ShadesOfRed campaign
by Suman Gupta
Mumbai, March’24: This International Women’s Day, L’Oréal Professionnel is painting the town red – quite literally – with the launch of its iNOA Shades Of Red campaign. In a confident expression of individuality, enthusiasts from diverse backgrounds are ready to showcase vibrant shades of red, indicating a transformative moment in hair colour trends.
The campaign witnesses women from different walks of life embracing the colour red: Shenaz Treasury, an actor and a passionate supporter of mental health, wellness, and happiness, Aishwarya Mohan Raj- the witty comedian, Aswathi Balakrishna- a skilled Civil Engineer, Nimrit Kaur Ahluwalia- a formidable Lawyer, and Sharanya Iyer-a Certified Scuba Diver, Gen Z Guru Anushka Hazra, Legal Luminary Nimrit Kaur Ahluwalia, Athletic Dynamo Kirpit Kaur Arora, Finance Prodigy Shreya Jaiswal, and Entrepreneurial Extraordinaire Shagun Pannu, all donning the vibrant colour red. The ensemble also includes the likes of Dancing Diva Shakti Mohan, Screen Sensation Asha Negi, and Sonal Devraj, presenting a captivating array of Shades of Red. Together, they stand as a powerful testament to the multifaceted roles that women play in society.
L’Oréal Professionnel’s expansive color panier with 18 shades of red and new age coloring techniques, offers a personalized color experience that caters to every woman’s unique style and personality. enabling them to express their individuality.
Integral to this personalized experience is the AR filter launched in collaboration with Meta on Instagram, a pioneering feature that has captivated over 1 million users with its virtual try-on successes. The filter enables you to try on different hair color shades virtually before deciding your next hair color.
The campaign celebrates women who fearlessly make statements, embrace their uniqueness, and stand out from the crowd. In a celebration of diversity and individuality, L’Oréal Professionnel introduces a spectrum of red shades tailored for every Indian woman. Guided by skilled salon hair artists, each woman finds her ideal shade, embodying various facets of womanhood.
L’Oréal Professionnel’s commitment for extraordinary transformations extends to the My Hair [iD] app, an AI-powered marvel. The ‘Colour Consultation & Diagnosis’ is an essential tool, providing a personalized in-salon experience and its unique Virtual try-on feature empowers women in the decision-making process before making their final hair color choice.
With red being the on-trend hair colour of the year, it sparks a revolution to find your unique shade of red whether subtle or bold.
Mathilde Barthélemy-Vigier, General Manager of L’Oréal Professionnel India added:
“L’Oréal Professionnel is the leading professional hair tech brand. We believe in breaking norms and inspiring women to embrace rich red shades that beautifully complement Indian skin tones. In a market predominantly focused on grey coverage, the hesitation among younger women to experiment with hair color often stems from uncertainty about the outcomes. The revolutionary, AI powered My Hair [iD] app, helps in breaking this barrier by personalizing beauty and empowering women to complete freedom of self-expression.”
This International Women’s Day we invite everybody to choose their shade of red.
Link to AR filter:https://www.instagram.com/ar/2599924616833222
Like to Aishwarya Nayak’s reel: https://www.instagram.com/reel/C4PeFh5S3-b/?igsh=MTBoMXcwc2liZ2h1NA==
About L’Oreal Professionnel: L’Oréal was founded in 1909 and has since maintained its dominance in the global markets of haircare, cosmetics, and skincare. L’Oréal Professionnel Paris has been at the forefront of delivering game-changing innovations in hair, powered by science, with an obsession for quality and performance. It also strives to support, champion, and elevate talent in the Indian hair industry by empowering hair artistry. L’Oréal Professionnel Paris is part of the company’s Professional Products Division, whose mission is to reinvent professional beauty and lead the digital transformation of the industry with a customer-centric approach. Some of the other brands included within the Professional Products Division are Matrix, Biolage, Redken and Kérastase Paris.
