Lintas Live wins the Prestige Group PR and communication mandate

by Suman Gupta

After a multi-agency pitch, one of India’s most respected real-estate developers – Prestige Group, have entrusted Lintas Live, a digital-first creative PR agency (formerly known as GolinOpinion) with a complete mandate to drive their PR and communications. Lintas Live will script the narrative of the brand as it expands its footprint to other parts of the country. The scope of the work entails developing overall communication strategy, multimedia content creation and reputation management.

Powered by its unique approach of ‘digital-first and creative Live communications’ the agency will develop impactful campaigns that reflect Prestige Group’s business performance and build on the strong legacy and deep respect that the brand enjoys.

On the appointment, Mr. Irfan Razack, CMD, Prestige Group said, “We are happy to partner with Lintas Live, an agency that demonstrated a deep understanding of modern consumer needs and has similar values to ours. As we embark on our new vision of expansion in India, we believe collaborating with best-in-class agency like Lintas Live was the right decision taken at the right time. At Prestige Group, we are very passionate about our brand and our projects and a partner that shares our passion was an important contributor to this decision.”

Mr. Ameer Ismail, President, Lintas Live said, “We are delighted that Prestige Group has placed its confidence in Lintas Live. The real estate sector is evolving and this promises to be an exciting journey. In Prestige Group, we have found a partner that believes in our capability and our new offering. We aim to do some path-breaking work that will stand apart.”

Increasingly, consumers are spending more time online and the digital medium is becoming a medium of choice for brands, especially the ones that operate in the real estate segment. Lintas Live’s framework intends to help Prestige Group meet consumer expectations through data-led insights and LIVE storytelling across digital platforms.

ABOUT PRESTIGE GROUP : Prestige Group, one of the leading real estate developers in the country, has a legacy of over three decades in real estate development. It has diversified business models across the Residential, Office, Retail, and Hospitality segments with operations in 12 key locations in India. As of 31 March 2020, the Group has completed 247 projects with developable area of 134 mn sft and has 45 ongoing projects across segments, with total developable area of 52 mn sft. Further it has 57 mn sft under planning and holds a land bank with potential developable area of over 27 mn sft. The company has been graded CRISIL DA1 by CRISIL and also enjoys credit rating of ICRA A+. The consolidated turnover of the company for the year ended March 31, 2020 is INR 82433 Mn.

ABOUT LINTAS LIVE : Lintas Live (formerly GolinOpinion) is MullenLowe Lintas Group’s digital first creative PR agency, part of MullenLowe Group’s global communications network, which includes U.S. based agency MullenLowe PR – voted Global Creative PR Agency of the Year in the Holmes Report 2017. For over two decades, the agency has helped some of the country’s most prestigious brands navigate their communication needs. As the largest PR agency embedded in a full-service diversified communications group, it is recognised as one of the leading PR firms in India. Being part of an institution that has built some of India’s most resilient brands, Lintas Live recognises that whether it is a corporate brand, a personal brand or a product/service brand, in this digital age, they all need to be LIVE. This is the agency’s ethos, which will be powered with data-led insights and LIVE storytelling across digital and conventional platforms. For decades, brand stories have come from the four Ps of marketing. Lintas Live brings you the fifth – the Present.