Lintas Live appointed lead agency for Global Integrated Communications mandate for Lagos Free Zone, Nigeria

The agency has been tasked with deploying its Digital-first Creative-led strategic approach to craft a powerful narrative for the Zone in India and globally

by Suman Gupta

Mumbai, February 2022: Lintas Live has won the Global Integrated Communications mandate for Lagos Free Zone (LFZ), Nigeria. Lagos Free Zone is a subsidiary of Tolaram, one of Africa’s leading industrial conglomerates. The agency won the mandate for this business in a multi-agency pitch against several other holding company brands.

As the lead-agency, Lintas Live will work with other global network offices to implement an impactful digital-first creative communications campaign. The objective would be to position and amplify through PR, digital and social media, and partnerships with the right corporate platforms – all this backed by impactful creative storytelling.

On the appointment, of Lintas Live, Mr. Dinesh Rathi, Chief Executive Officer, Lagos Free Zone, said, “We are excited to partner with Lintas Live, an agency that mirrors our passion. Lintas Live not only demonstrated a keen understanding of our brand environment, but also showcased a cogent perspective on approaching the brand asks. We have aggressive plans for positioning LFZ as the most compelling destination for foreign direct investments into Nigeria, and we needed an equally agile partner and global network to help us achieve our aspirations.”

Lagos Free Zone, the first private free trade zone in Nigeria, was honoured with the fDi Highly Commended Award in the Regional (Africa) category of the Global Free Zones of the Year 2021 awards. These awards are given by the UK-based fDi Intelligence, which monitors foreign direct investment in infrastructure projects throughout the world. Lagos Free Zone is poised to move beyond regional territorial limits, and project itself not only as the industrial investment destination of choice on the entire African continent, but also as one among the top free trade zones in the world. Lagos Free Zone is redefining the ease of doing business in Nigeria to attract investments.

Mr. Ameer Ismail, President, Lintas Live, commenting on the partnership, said, “We are ecstatic with this win. Lagos Free Zone is the first private free trade Zone in Nigeria, and we are honoured to partner the brand in its communications journey in India and globally. There are a lot of synergies that we share with Lagos Free Zone. Constant innovation, an agile approach to business and customer-centric solutions are at the heart of their brand promise, much like the Lintas Live ethos. This mandate is very prestigious for us, and we are committed to make this alliance a huge success.”

ABOUT LAGOS FREE ZONE: Promoted by the Singapore-headquartered enterprise, Tolaram – one of Africa’s most significant industrial conglomerates, with more than four decades of experience in Nigeria – Lagos Free Zone (LFZ) is located along the Lekki axis, the sunrise economic corridor in Lagos State, the commercial capital of West Africa’s largest economy, Nigeria.

Centrally located in Lagos State, the zone covers an area of 850 hectares, and is fully equipped with world-class infrastructure, a single clearance window for ease of doing business, and integrated with the 90-hectare Lekki deep seaport, which will allow for efficient access to regional and international markets.

The Lagos Free Zone, which has already secured a total investment commitment of $2 billion thus far, aims to be the preferred industrial hub in West Africa for domestic and international investors.

To know more about Lagos Free Zone, visit us at:https://lagosfreezone.com/

ABOUT LINTAS LIVE: Lintas Live (formerly GolinOpinion) is MullenLowe Lintas Group’s digital first creative PR agency. MullenLowe Lintas Group is a part of MullenLowe Group network, which includes U.S. headquartered agency MullenLowe PR. For over two decades, Lintas Live has helped some of the country’s most prestigious brands navigate their communication needs. As the largest PR agency embedded in a full-service diversified communications group, it is recognised as one of the leading PR firms in India. Being part of an institution that has built some of India’s most resilient brands, Lintas Live recognises that whether it is a corporate brand, a personal brand or a product/service brand, in this digital age, they all need to be LIVE. This is the agency’s ethos, which will be powered with data-led insights and LIVE storytelling across digital and conventional platforms. For decades, brand stories have come from the four Ps of marketing. Lintas Live brings you the fifth – the Present.

To know more about Lintas Live, visit us at:https://www.lintaslive.in/