by Suman Gupta
Delhi…July 25, 2022… After the grand success of Mumbai edition, Lifelong Online Retail Private Limited has announced a 5 km Lifelong Fight Lazy Run with Actor, supermodel, and fitness icon Milind Soman to be held on Sunday, 31st July 2022 at Jawaharlal Nehru Stadium, Delhi. The Lifelong Fight Lazy Run is a movement urging all Delhiites to fight their lazy selves. It is aimed at encouraging people to push themselves to be their fittest versions.
A concept designed by Lifelong Online Retail, India’s youngest and fastest growing product appliances company, Fight Lazy does not focus on driving people to become a marathon champion, have the broadest chest, or the biggest biceps, it rather talks about starting where you are and moving forward. Through the second upcoming run, the aim is to bring the ‘Fight’ to everyone’s doorstep. The slogan of the 5 Kms Lifelong Fight Lazy Run with Milind Soman being organised by Smiling Tiger Experiences is “So come, let’s run together, Let’s fight lazy together.”
The 5km run will be followed by fitness games. The winners of fitness games will get exciting prizes from Lifelong. There are prizes as per the age categories too. Registration fees for the event is INR 249. Registrations are open athttps://bit.ly/3aMqu6DAll the registered participants will get T-shirt, Finisher medal, Post-run refreshment and Participation e-certificate.
Speaking of the event, Milind Soman, the brand ambassador of Lifelong Online (Fitness Category), said, “Last year, Lifelong Online and I launched ‘Fight Lazy’, a movement that’s very close to my heart. It’s where I wake up and fight my lazy self every day, and have fun whilst doing it. Now, we are excited about making it bigger and a whole lot more fun with the Fight Lazy 5KM run coupled with a set of fun games that will encourage people to incorporate strength training into their running lifestyle. This run is being held in multiple cities across India. I can’t wait to meet everyone, run and fight lazy together.”
Bharat Kalia, the CEO of Lifelong Online commented, “At Lifelong Online, we believe that it’s only we who stop ourselves from being fit. That’s why we launched ‘Fight Lazy’ last year with our fitness brand ambassador, Milind Soman. We wanted to make fitness fun for everyone. Being a marathon runner, fitness is extremely important to me. I understand the need to push yourself every day to be fitter than the day before. Now, to make it even more fun, we have organized the Fight Lazy Run in Mumbai, Delhi, and Bengaluru. After the successful completion of the Mumbai edition, we are all set to witness huge participation in the Delhi run. The Fight Lazy Run is not a competition. It’s not a marathon. It’s not about winning prizes. Here, the biggest prize is fighting your lazy self.”
Prior to the main event, the team had also lined up two promo events – the Inaugural Fight Lazy Run supported by RunXtreme at Lodhi Garden and the Fight Lazy Promo Run supported by Indirapuram Running Community at Indirapuram, an easy 3 kms run followed by fitness games on Sunday, 24th July 2022. These promo runs were organised to spread the message of FIGHT LAZY and STAY FIT.
The main event is likely to have VI Runners, Baby Wearing Moms, Cancer Survivors and women in traditional attires participating to the best of their capacity. The ultimate aim of the main event, as well as the promo events, is to encourage people to step out of their comfort zones, fight their laziness and join the run to commence their fitness journey.
About Lifelong Online: Lifelong Online is one of India’s leading direct-to-consumer brands for consumer durable products. Inspired by consumers, our products are developed by keeping our insights of the modern Indian consumer’s lifestyle at the core of the design. As we reimagine everyday living, our products strongly resonate with our consumers, establishing our strong presence across multiple categories, starting from Home & Kitchen, Lifestyle, Fitness, Healthcare, and extending to IoT Devices. At Lifelong Online, we run the complete D2C flywheel, with a technology backbone that secures customer feedback across multiple touch points, demonstrating effective marketing and communication campaigns, managing a diverse multi-country factory base across, a pan-India customer service network, and robust capabilities of e-commerce fulfilment at multiple locations across India. This allows us to continuously innovate and improve customer experience and grow into all categories present in our customers’ homes. Our deep integration with Amazon, Flipkart, Walmart, and other modern trade outlets has ensured that Lifelong Online delivers on its promise to be accessible, available, and affordable for all its customers. Lifelong Online was founded by Atul Raheja, Varun Grover, and Bharat Kalia in 2015.
