Levi’s® largest store opened in a mall space in India

by Suman Gupta

Mumbai, June , 2022 : Denim giant Levi’s® inaugurated its new store at Oberoi Mall in Mumbai on June 10, 2022. The new store is the largest store opened in a mall space in India.

The store design follows the new fleet of the NextGen store format that enables consumers to immerse themselves in brand experience across customization, fit & style. With an inventory assortment of all the premium collections and collaborations, the store is spread across about 3,798 sq ft and houses its signature Tailor shop experience.

The store is all about experience and inspiration and helping the consumer find the right fit from Levi’s® which channels their authentic self-expression through the Tailor shop experience. At the heart of the Oberoi Mall, this store lays foundation for upsizing Levi’s® in a new avatar in a big way in a city that ideally defines fashion trends in this country. The success of this store will pave the way for more such stores to open in Mumbai and will help position the brand in a different light than how it is perceived now, where consumers can make their Levi’s® pieces truly their own with patches, embroidery, paneling, and distressing.

The clothing company started its operations back in India by forming a wholly-owned subsidiary known as Levi’s Strauss India Ltd in 1994 and has grown invariably since then. The brand aims to strengthen its physical footprint in the country and abroad with better stores and consumer experience in 2022.

Speaking on the launch, Sameep Pathak, CEO – Mall, said, “We are excited to have the newest flagship store of Levi’s launched at Oberoi Mall, which is not only the largest store in the country but also offers its signature Tailor shop experience. The addition of this denim giant will definitely boost the casual offerings at the mall. It has always been our endeavor to bring in the best of the renowned brands At Oberoi Mall and to further provide a holistic shopping experience to our customers.” Ends.

About Levi Strauss & Co.: Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in jeanswear. The company design and markets jeans, casual wear and relates accessories for men, women and children under the Levi’s® Dockers®, Signature by Levi Strauss & Co.™, and Denizen® brands. Its products are sold in more than 110 countries and worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,000 retail stores and shop-in-shops. Levi Straus & Co.’s reported fiscal 2019 net revenues were $5.8 billion. For more information, go tohttp://levistrauss.com

About the Levi’s® brand:  The Levi’s®️ brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world – capturing the imagination and loyalty of people for generations. Today, Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading Jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style. For more information about Levi’s® brand, its products, and stores, please visit http://levi.in.

About Oberoi Mall:The Oberoi Mall is located at Goregaon (East) on the Western Express Highway and offers almost 5.52 lakh square feet of Fun, Food, Fashion, and Films. It has occupied a significant position in the minds of customers and retailers. By reflecting and enabling customers’ lifestyles and delivering affordable luxury with a ‘customer first’ philosophy, the Mall has distinguished itself as something truly special on the retail landscape. Pioneered by the real estate development company, Oberoi Realty Ltd. Oberoi Mall has found a unique niche amongst quality conscious and discerning customers and offers facilities that include two levels of the basement with a parking capacity for approximately 1,000 cars, a large central atrium with natural light, elevators and escalators for internal circulation, central air-conditioning, and an integrated building management system.