Launch of MOL (MICE ONLINE), one-stop technology aggregator platform for all your incentive and event requirements

by Suman Gupta

9th September 2019, New Delhi: MOL (MICE ONLINE), an online platform for MICE (Meetings, Incentives, Conferences and Exhibitions) & Events bookings, was launched today at Le Meridian Hotel, New Delhi. The platform is proudly hosting 100 hotels on their platform with names like Marriott Group, Accor & Shangri-La in the mix. Ms. Tanuja Pandey having over 2 decades of experience in the travel and hospitality industry is the Founder & Director of the platform. She is currently an Advisor in the National Tourism Advisory Council of India, Ministry of Tourism.

The concept and idea of MICEONLINE was selected as a winner by a panel of judges, in a nationwide hunt for ideas from women entrepreneurs by IIT DELHI, WEE Foundation (Women Entrepreneurship and Empowerment) and DST (Department of Science and Technology, GOI). Ms. Tanuja Pandey having won the prize for the best idea at IIT, Delhi raised the entire seed funding from her personal savings into building technology for this platform. Her team includes Kumar Shubham, Co-Founder, who is an ex Hotelier with over 15 years of experience with the hospitality &banking, and has spent a decade with Marriott Group. Shubham brings his expertise on the hotel’s side to the business and leads operations of MOL.

On expressing her satisfaction with the launch, Ms. Tanuja Pandey, Founder & Director MOL said; “A platform like MOL is an absolute necessity for India where businesses and MICE activities are rapidly growing. Presently MOL is the only platform which caters to MICE & Events online. It caters to Business to Business market with estimated savings of at least 6-10 % on the annual expenditure of corporates. MOL will provide easy and transparent business for clients. MOL simplifies the bulk booking process, providing the clients with a uniform rate for bulk rooms. Clients will appreciate the speed and efficiency in responses, in addition to sourcing for all other event needs on one platform. Corporates can also use the MOL app once the event is finalized and be in complete control of their own events. Clients will get direct access with hotels and thus hotels will get exposure to a higher number of clients and can market their offerings and product to wider, global audience, more leads.

Mr. Kumar Shubham – Co-Founder adds; “This is the future of MICE and Events. Having spent a decade in the hotel industry I know that this platform is going to create a difference in way revenues and booking patterns of MICE groups are managed at the hotel end. This platform will also address the low demand periods of a hotel and proactively push them to the platform maximizing revenue. The hotels can also reach out to wider number of clients, run their promotions and market themselves more effectively on a global platform to the right customer.

Ms. Tanuja’s belief in her idea and constant hard work brought in an Indian angel investor who also believes in this project and has reposed complete faith in her capabilities to make MOL into an unprecedented success story. Another angel investor from Singapore is also evaluating this platform. MOL is looking at raising funding in the coming future to boost their expansion into Asian markets with offices in Singapore & Dubai by Q1/Q2 of FY 2020-21.

About MOL:MOL MICE ONLINE is a technology-enabled Business to Business procurement platform that creates a win-win situation between corporate clients and hotels. MOL is a cutting edge platform facilitating group hotel bookings and event related services to manage incentive and events online directly by the clients. MOL combines experience with technology, bringing Artificial Intelligence and human interface together, aided by a system that makes the whole process seamless. This combination results in savings for the corporate customers. It also assists in higher conversions for the curated hotels which are on board while simplifying the tedious process of MICE procurement.

About Tanuja Pandey:Tanuja Pandey is the Founder & Director of MOL (MICE ONLINE).Ms. Tanuja Pandey is a known name in MICE & Events.  She has over 20 years of professional global experience in this field, which prompted her for this startup. MOL- MICE Online Hotels a natural corollary of her expertise.  She started her career with P& O and continued her journey with Cox & Kings, Thomas Cook, Network 18 and provided guidance and her advice to various bigwigs of the industry.