WITH THE BODY SHOP INDIA’S NEW AND IMPROVED FRESH NUDE FOUNDATION
by Suman Gupta
The Body Shop’s iconic Fresh Nude Foundation range just got better. Now in 10 shades and with three undertones, this is makeup for every gorgeous , unique face.
Whatever your shade, whatever your gender and however you express yourself, Fresh Nude is here to help you be the most confident version of you.
SO, WHAT’S NEW?
New Fresh Nude still has things you loved about the original formula – 24hr moisturization and a radiant-looking finish – but it’s now also vegan certified and made with 95% natural-origin ingredients. It’s also bottled up in 100% recyclable packaging.
Enriched with vitamin E and Community Fair Trade organic aloe vera from Mexico, Fresh Nude not only looks good but feels comfortable on your skin and leaves it feeling fresh all day. It’s a lightweight, non-cakey formula that leaves skin with a smooth-looking finish. It’s also suitable for sensitive skin types and was tested by an inclusive panel of all skin tones and genders.
Just find the perfect shade for you and smooth it on for medium coverage that lasts all day long (or at least as long as you do).
NEW RECYCLABLE PACKAGING
Fresh Nude’s packaging has had an upgrade and is now 100% recyclable.* And instead of a pump dispenser, each bottle now comes with a more sustainable spatula which can be recycled.* The new spatula also makes it super easy to apply your foundation. Just scoop it out and smooth it on for that dewy-looking finish.
COMMUNITY FAIR TRADE ALOE VERA
The Body Shop’s Community Fair Trade organic aloe vera is sourced from Campeche in south-east Mexico. They work with expert farmers who can harvest aloe leaves while causing minimal harm to the environment which is extremely important due to the land being close to three precious rainforest biosphere reserves in the Yucatán Peninsula. Once harvested, the aloe vera leaves are filleted by hand within 6 hours, this helps preserve their freshness and makes sure they’re of the highest quality.
Since 2015, this trade partnership has helped support the indigenous female farmers living on the edge of these rainforests who could otherwise face discrimination and limited work opportunities. It also means The Body Shop gets to fill their products with the good stuff.
About The Body Shop International
Founded in 1976 in Brighton, England, by Dame Anita Roddick, The Body Shop is a global beauty brand and a certified B Corp™. The Body Shop seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, body care, haircare and make-up produced ethically and sustainably. Having pioneered the philosophy that business can be a force for good, this ethos is still the brand’s driving force. The Body Shop operates around 3,000 retail locations in more than 70 countries. Along with Aesop and Natura, The Body Shop is part of Natura &Co, a global, multi-channel, multi-brand cosmetics group that is committed to generating positive economic, social and environmental impact. The Body Shop in India is managed by Quest Retail Pvt. Ltd. and is operational since 2006.
*Where local facilities allow.
The formula was tested/evaluated by an inclusive panel of all skin tones and genders
