Well-positioned to meet the market demand from the construction industry in India
Quality solutions for paints and coatings
by Suman Gupta
Delhi, December, 2018 –LANXESS, the global specialty chemicals company and one of the world’s leading manufacturers of inorganic color pigments is showcasing its unmatched range of iron oxide and chromium oxide pigments at the bC India expo 2018 in Gurgaon at boothH14 in Hall 1.
Synthetic ironoxide and chromium oxide pigments from LANXESS, marketed under the well-known brands Bayferrox® and Colortherm®, display high color strength,consistency, lightfastness, colorfastness, UV stability, weather-resistance and are characterized by their high quality and environmentally-friendly processing. These characteristics of Bayferrox® and Colortherm® pigments guarantee long-lasting colors in applications pertaining to the construction industry.
The extensive line of Bayferrox®iron oxide pigments, with over 40 color shades, and Colortherm®-brand chrome oxide pigments help to make urban centers more colorful and attractive. The colors range from yellow to red, green, and brown all the way to black. Over 100 different shades of the individual colors are available. With these products, aesthetic, safe and lasting design effects can be achieved in a wide variety of building materials.
New ideas for color in construction
Colored materials, such as concrete, paver blocks & tilesand asphalt, are steadily rising in popularity. They can be used for appealing architectural solutions that enable structures to be harmoniously integrated into their environment, or for infrastructure projects that are both functional and creative. Bayferrox® and Colortherm® green pigments can be seen around the world in sports stadiums, playgrounds, pedestrian zones and buildings.
“Our color-stable and weather-resistant pigments add lasting color to architecture and infrastructure. Building materials colored with these products retain their optical appearance and good looks even when exposed to the weather for extended periods, and they need virtually no maintenance at all. We have been able to serve our customers in across the world even better with sustainable products. LANXESS is the first manufacturer of iron oxide pigments to ensure sustainable production of bright yellowish red pigments with consistently high quality. bCIndia gives us a good opportunity to showcase our competencies and interact with our Indian customers”, said DhairyaChoksi, Head of business unit Inorganic Pigments, Indian sub-continent.
LANXESS Inorganic Pigments represents a consistent combination of environmental responsibility, efficiency and quality. More information regarding Bayferrox® products can be found at www.bayferrox.com.
LANXESS Colored Concrete Works initiative
The LANXESS Colored Concrete Works initiative for years now has been inspiring architects and construction companies to embrace modern architecture that incorporates colored concrete. Reference projects document its use in international building structures. The initiative is supported by forums and symposiums that promote an exchange among professionals.
More information regarding colored concrete projects can be found at www.colored-concrete-works.com.
About LANXESS :LANXESS is a leading specialty chemicals company with sales of EUR 9.7 billion in 2017 and about 19,200 employees in 25 countries. The company is currently represented at 73 production sites worldwide. The core business of LANXESS is the development, manufacturing and marketing of chemical intermediates, additives, specialty chemicals and plastics. LANXESS is listed in the leading sustainability indices Dow Jones Sustainability Index (DJSI World and Europe) and FTSE4Good.
