~The Oil Ka Naya Avatar that fits in her modern busy lifestyle~
by Suman Gupta
Mumbai, 02 May 2019: Showing off her newly acquired rapping skills, Kiara Advani, one of the most promising actors in Bollywood today, introduced a new format for oiling called Parachute Advansed Coconut Crème Oil. Kiara was earlier seen sharing her dilemma about her unhealthy, dry & rough hair and how she’s not had the time to oil as her mom would want her to do, which led her to chop it off on her social media. Today she revealed that she has finally found a solution to this problem with Parachute Advansed Coconut Crème Oil, which is #OilKaNayaAvatar that gives all the nourishment of oiling in just 30mins.
Parachute Advansed Coconut Crème Oil is a one-stop-solution for the multitasker millennials who want to follow traditions like oiling their hair but don’t have the time to fit it into their busy lives. Parachute Advansed Crème Oil brings back the wonders of oiling through a new age format that not only gives the strength of coconut oil and but the softness of coconut milk. The pre-wash hair nourisher comes in a delightfully light velvety crème oil format which is easy to apply and gives 100% nourishment of oiling effortlessly in just thirty mins. Being so light weight, crème oil is quick to absorb and washes off easily in just 1 shampoo wash making it convenient to use even with a busy hectic schedule.
At the launch event, Kiara went on to groove to a rap and expressed her happiness upon finding #OilKaNayaAvatar that fits perfectly in her schedule and lets her stay #RootedMyWay. Kiara Advani revealed her long and beautiful hair after her hair chopping prank on social media. Echoing every millennial’s plea for a quick and effortless hair care solution, a couple of other actresses like Rhea Chakraborty also agreed with Kiara that they needed a new age solution for their hair care woes.
Talking about her hair care regime Kiara Advani said “My hectic work schedule and the lack of time have left me with no such thing as a hair care regime. Things that were fundamentally good for my hair, like oiling, are now getting more difficult to stick to as a routine. Parachute Advansed Coconut Crème Oil has truly turned out to be #OilKaNayaAvatar. The crème oil is so quick to absorb and requires only 30 minutes of application, which gives me the freedom to go about my day-to-day activities without having to oil my hair overnight. While I have always managed to find modern solutions to other traditions, oiling was always an elusive one. Not anymore!”
Dr Aparna Santhanam spoke about how over the course of her career she has seen millennials take drastic hairstyling steps because they are unable to do anything for their under nourished hair. She further added “Girls today want to take care of their hair and we know both scientifically and traditionally that oiling especially with coconut oil is by far one of the best forms of nourishment that one can give to the hair. Being professionally involved in the industry, I have seen girls use multiple hair products and skip oiling because of inconvenience and lack of time. A format like the Coconut Crème Oil format will provide an easy to use and modern solution that young women both need and will be happy to adopt as it fits perfectly and conveniently in their schedule by giving them the nourishment of oiling with minimum effort.”
Parachute Advansed Coconut Crème Oil presents itself as #OilKaNayaAvatar giving millennials a chance to stay rooted to the tradition of oiling with the convenience of time in a modern avatar. The product is available for purchase on e-commerce and at all modern trade outlets in the metro cities. Available across all modern and general trade outlets and pharmacies in Maharashtra and Bangalore as well as e-commerce portals like Nykaa, Amazon and Flipkart nationally, consumers can purchase Parachute Advansed Coconut Crème Oil at INR 120 for 150ml and INR 49 for 60ml.
Kiara Advani’s peppy rap is available on her Instagram profile: https://www.instagram.com/p/Bw9DcPyjAeJ/?utm_source=ig_web_copy_link
About Marico: Marico (BSE: 531642, NSE: “MARICO”) is one of India’s leading Consumer Products Group, in the global beauty and wellness space. During 2017-18, Marico recorded a turnover of INR 63 billion (USD 982 Million) through its products sold in India and chosen markets in Asia and Africa. Marico touches the lives of 1 out of every 3 Indians, through its portfolio of brands such as Parachute, Parachute Advansed, Saffola, Hair & Care, Nihar, Nihar Naturals, Livon, Set Wet, Mediker and Revive. The International business contributes to about 22% of the Group’s revenue, with brands like Parachute, Parachute Advansed, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, Thuan Phat and Isoplus. Marico’s focus on delivering sustainable business and earnings growth has so far resulted in a healthy shareholder return of 26% CAGR since listing in 199.6
