A special star-studded episode “Azadi Ke Garv Ka Mahaparv” premieres on Sunday, 7th August at 9 PM on Sony Entertainment Television
by Suman Gupta
Mumbai, August , 2022: Indian television’s longest running knowledge-based game show, Kaun Banega Crorepati is geared up to set the ball rolling for an all-new edition. In its 14th Season, the show promises to be more engaging & gratifying not only for the contestants gracing the hot seat, but also the viewers alike. Produced by StudioNEXT, the show will premiere on Sunday 7th August, and will air every Monday – Friday at 9 PM thereafter.
On occasion of the 75th anniversary of Indian Independence, the show will begin on a celebratory note with an extravagant event called Azadi Ke Garv Ka Mahaparv. Hosted by Mr. Amitabh Bachchan, the episode will be graced by Kargil War Veteran Major D. P. Singh, Sena Medal Gallantry Col. Mitali Madhumita, along with Indian sports icons, Padma Vibhushan awardee MC Mary Kom & Padma Shri recipient Sunil Chhetri and Padma Bhushan awardee Aamir Khan.
Furthermore, bringing alive the fervor of 75 years of Indian independence within the show, the makers have introduced a new padaav at 15th Question – ‘Dhan Amrit’, wherein the contestants are assured of prize money of INR 75 lakhs. Additionally, the erstwhile penultimate jackpot has been increased to INR 7.5 crores. There is also an immediate gratification of getting a chance to grace the hotseat every Friday for the viewers engaging through PlayAlong.
Tune in to Kaun Banega Crorepati, starting Sunday, 7th August at 9 PM only on Sony Entertainment Television
COMMENTS:
Mr. NP Singh, MD & CEO, Sony Pictures Networks India
We commence the celebration of Azadi ka Amrit Mahotsav on our most iconic and premium brand, Kaun Banega Crorepati. It is our way to celebrate our nation, people and achievements over the last 75 years. It is our endeavour to deepen the viewers knowledge of India’s rich history & culture.
Mr. Danish Khan, Business Head – Channel SET, Digital Businesses & StudioNEXT
This year KBC has 4 key tenets: celebration of India’s 75th year of Indian Independence, thrilling gameplay, immediate gratification & higher rewards. We are positive that this will make KBC an immersive & engaging experience for contestants, viewers and KBC Play Along participants.
Mr. Amitabh Bachchan
It’s a monumental year for our country as we celebrate our 75th year of Independence. An absolute honour for me to begin this season with celebrations along with eminent personalities from defence forces, sports, entertainment industry. I am thrilled to welcome contestants from diverse background, who are a true reflection of the new age India.
About Sony Entertainment Television:Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels, is a part of Sony Pictures Networks India (SPN). Since its launch in October 1995, SET has created a unique space of being the ‘Thought Leader’ in the Indian Television industry with path breaking content and innovation in the entertainment business.
Over the years, SET has continued to bring forth an impressive array of impactful urban stories delivering on the promise of novelty, variety and quality with finite shows like Jassi Jaisi Koi Nahin, Heena, Bade Acche Lagte Hain, Kuch Rang Pyaar Ke Aise Bhi, Patiala Babes, Beyhadh, Ek Duje Ke Vaste, Mere Dad Ki Dulhan and several others. Apart from these, socio-mytho and historical shows like Mere Sai, Vighnaharta Shree Ganesh, Porus, Chandragupta Maurya, amongst others have also enjoyed a positive viewership.
SET pioneered new waves in television programming with home-grown formats like Super Dancer – which has successfully completed three seasons, Superstar Singer and the most recent – India’s Best Dancer. Furthermore, SET revived Kaun Banega Crorepati, which redefined its weekday appointment viewership, along with shows like Indian Idol, The Kapil Sharma Show, Comedy Circus and Dus Ka Dum which strengthened its weekend leadership.
SET, known for its innovative concepts and exciting formats, is the most preferred premium family entertainment channel reaching 62 million households in India. SET and SET HD are the Top 2 channels driving viewership from premium homes as per BARC PrimaVU. SET is the only media brand to rank fourth, after Samsung and Apple, as the Most Desired Brand of 2020 as per TRA study.
SET’s international feed is available across US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles.
About Sony Pictures Networks India (SPN):Sony Pictures Networks India (SPN) is an indirect wholly owned subsidiary of Sony Corporation, Japan. SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; SONY TEN 4, SONY TEN 4 HD Sony मराठी, the Marathi general entertainment channel; SonyLIV – the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and Studio NEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries. The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India. Sony Pictures Networks India Private Limited is in its 26th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited in India.
For more information, log ontohttp://www.sonypicturesnetworks.com
