November 2019, Mumbai: With three days to the OnePlus Music Festival, one of the festival’s most awaited superstar, Katy Perry, arrived in Mumbai in her signature style, giving audiences a taste of what to expect at her first-ever performance in the city. At a press gathering for the Festival, the pop diva, accompanied by Vikas Agarwal, General Manager and Tilen Pigac, Head of Community, OnePlus India along with Devraj Sanyal, Managing Director & Chief Executive Officer of Universal Music Group, India and South Asia discussed the conception of the OnePlus Music Festival, Katy’s latest summer releases with Universal and her thoughts on India and the music industry.
“The Community has always been our most valuable assets and is at the core of all our endeavors. We believe that music is a beautiful and universal language that connects and brings everyone together. The OnePlus Music Festival was conceptualized to deliver an immersive experience that connects the entire community with the aim of creating an ever-lasting memory. We believe that the OnePlus music festival will provide us a platform that will transcend towards creating brand loyalty and strengthen our connect,” said Tilen Pigac, Head of Community, OnePlus.
Katy also spoke about her latest song releases over the summer with Universal. Commenting on their success and impact, Devraj Sanyal, Managing Director & Chief Executive Officer of Universal Music Group, India and South Asia said, “The most impressive thing about Katy Perry as an artist is that she is committed towards reinventing herself. She is always pushing the creative envelope and never fails to disappoint her fans across the world. As a label we are proud to represent her and be a part of her journey in the industry.”
Pop diva Katy Perry headlining the OnePlus Music Festival cements India’s position in the international music scene in the times to come. Joining Katy is a stellar line up of artists including Dua Lipa, Amit Trivedi, Ritviz, The Local Train and AsWeKeepSearching! Gear up for enthralling performances at the OnePlus Music Festival at D.Y. Patil Stadium on 16th November in Mumbai.