Showroom inaugurated by Bollywood star Hrithik Roshan marks the company’s entry in Jammu
Company’s e-commerce platform Candere expands its footprint with 3rd Experience Centre in India
by Suman Gupta
Jammu, August 2023: Kalyan Jewellers, one of India’s largest and most-trusted jewellery brand today announced the launch of its 1st showroom in Jammu, which was inaugurated by Bollywood superstar Hrithik Roshan. The launch celebrations marked the momentous milestone of the company’s 200th showroom globally. Mr. T S Kalyanaraman, Managing Director of Kalyan Jewellers along with the Executive Directors – Rajesh Kalyanaraman and Ramesh Kalyanaraman were present at the inauguration. The brand new showroom promises a luxurious shopping experience with an extensive array of exquisite jewellery designs in world-class ambience.
The city of Jammu came to a standstill as crowds jostled to catch a glimpse of the iconic superstar. Addressing the enthralled crowd, Hrithik Roshan said, “I am delighted and honoured to be part of the 200th showroom launch festivities of Kalyan Jewellers. With a legacy spanning over three decades, Kalyan Jewellers has time and again, revolutionized India’s jewellery industry with its pioneering initiatives. It is a matter of pride for me, to represent this iconic brand that is built on the core pillars of trust, transparency and customer centricity. This magnificent Kalyan Jewellers’ showroom is a testament to the company’s unwavering commitment of providing an unparalleled shopping experience to patrons. I am confident that the patrons here will warmly welcome and wholeheartedly support the jewellery brand.”
The extravagant launch celebrations encompassed the unveiling of Kalyan Jewellers’ e-commerce platform – Candere’s 3rd Experience Centre in India. Following a phygital model, the company had introduced this first-of-its-kind concept in September 2022. The Experience Centre is designed to work seamlessly alongside its online platform, offering next-gen consumers with a distinctive shopping experience.
Talking about the 200th showroom launch, Mr. Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, said, “As we inaugurate our 200th showroom, we extend gratitude to our customers, partners and employees, who have been an integral part of this three-decade long journey that has been marked with trust and transparency. This significant milestone echoes our unwavering dedication to not only creating exquisite jewellery but also nurturing relationships with patrons across the country that shine as timeless treasures. At Kalyan Jewellers, we have taken major strides in creating a holistic ecosystem to offer an enhanced service-backed shopping experience to patrons across the country. As we move ahead, our customer-centric approach remains key to our continued growth, building upon the very essence that defines our brand.”
To mark the occasion, Kalyan Jewellers has launched its ‘Celebrating 200 Showrooms’ campaign, which encompasses unique offers to ensure that patrons gain maximum benefits on their jewellery purchases. As part of this, customers can avail the unique promotion: 0% making charges on half the purchase value for customers shopping for a minimum of Rs. 1 lakh. Additionally, the “Kalyan Special Gold Board Rate”, the lowest in the market and standardized across all company showrooms, will be applied, ensuring a seamless and service-backed shopping experience. Customers are entitled to receive a raffle coupon on every purchase from Kalyan Jewellers. The jewellery brand will be giving away 2-gram gold coin to 200 lucky customers, who will be chose through an electronic raffle draw. All the jewellery retailed at Kalyan Jewellers is BIS hallmarked and undergoes multiple purity tests.
Patrons will also receive Kalyan Jewellers’ 4-Level Assurance Certificate, which guarantees purity, free lifetime maintenance of ornaments, detailed product information, and transparent exchange and buy-back policies. This certification reflects the brand’s commitment to offering the very best to its loyal customers.
The showroom will also stock Kalyan’s popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery), and the recently launched Lila (Coloured Stones and Diamond Jewellery).
For more information on the brand, its collections and offers, visit https://www.kalyanjewellers.net/
