by Suman Gupta
Global Brand Ambassador Katrina Kaif to inaugurate the all-new showroom located at VIP Road on Saturday, 2nd September 2023 at 4 PM
Takes the tally of showroom to 5 in West Bengal
Kolkata, 31st August 2023: Kalyan Jewellers, one of India’s most trusted and leading jewellery brands, today announced that it will expand its presence in Kolkata, with the launch of its brand new showroom at VIP Road. The company’s Global Brand Ambassador Katrina Kaif will inaugurate the all-new showroom on 2nd September (Saturday) at 4 PM. This will mark the company’s 4th showroom in Kolkata.
Last month, the jewellery brand launched its 200th showroom globally; to mark this momentous occasion, the company has announced the launch of ‘Celebrating 200 Showrooms’ campaign, which encompasses unique offers to ensure that patrons gain maximum benefits on their jewellery purchases. As part of this, customers can avail the unique promotion: 0% making charges on half the purchase value for customers shopping for a minimum of Rs. 1 lakh. Additionally, the “Kalyan Special Gold Board Rate”, the lowest in the market and standardized across all company showrooms, will be applied, ensuring a seamless and service-backed shopping experience. Customers are entitled to receive a raffle coupon on every purchase from Kalyan Jewellers. The jewellery brand will be giving away 2-gram gold coin to 200 lucky customers, who will be chosen through an electronic raffle draw. All the jewellery retailed at Kalyan Jewellers is BIS hallmarked and undergoes multiple purity tests.
Commenting on the new showroom launch, Mr. Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers, said, “We are delighted to announce our foray in the vibrant and bustling neighbourhood of VIP Road, which is a critical market that offers tremendous growth potential for brand Kalyan Jewellers. We are constantly working towards making the brand more accessible to patrons, the new showroom will benefit our patrons and the larger consumer base in the city of Kolkata. Building upon our strong foundations laid in the region, the new investment reflects our commitment to strengthen market presence and further boost our growth momentum.”
The showroom launch in Kolkata is part of the company’s strategy to expand its retail footprint and operations in the region, making the brand more accessible to patrons and supplementing the growth momentum. The showroom will feature an extensive range of designs from various collections of Kalyan Jewellers. Patrons can expect state-of-the-art facilities with a world-class ambiance, providing an unparalleled experience.
All the jewellery retailed at Kalyan Jewellers is BIS hallmarked and undergoes multiple purity tests. Patrons will also receive the Kalyan Jewellers 4-Level Assurance Certificate, guaranteeing purity, free lifetime maintenance of ornaments, detailed product information, and transparent exchange and buy-back policies. This certification reflects the brand’s commitment to offering the very best to its loyal customers.
The showroom will also stock Kalyan’s popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery), and the recently launched Lila (Coloured Stones and Diamond Jewellery).
