by Suman Gupta
Powered by 350+ multilingual broadcasters, DreamCall has facilitated over 75,000 conversations.
Bengaluru, February 5, 2025: Josh, India’s fastest-growing short video platform, introduces DreamCall, an innovative live voice-based social feature that transforms how users connect and interact with broadcasters. This launch marks a significant milestone in Josh’s mission to build immersive social experiences for its diverse user base.
DreamCall enables real-time voice conversations with broadcasters, allowing users to build authentic connections through personalised one-on-one interactions. The hosts create a comforting space for free-flowing conversations, from heartfelt stories and personal dreams to light-hearted banter and deep self-reflection. These interactions uplift, connect, and combat loneliness with warmth and understanding. With active broadcasters, the feature supports multiple languages and diverse interest categories, spanning astrology, fashion, fitness, entertainment, and lifestyle. It operates through Josh’s in-app currency system, Jems, offering a seamless pay-per-minute model that rewards broadcasters while providing value to users.
Since its soft launch, DreamCall has achieved remarkable success, with over 350 active multilingual broadcasters, including 10% TTMK hosts, bringing their unique perspectives and expertise to the platform. The feature has already facilitated over 75,000 successful calls, totaling over 2,000 hours of calling, with an impressive 25% repeat caller rate. Supporting these conversations is a comprehensive quality monitoring system that ensures all interactions remain safe and enjoyable. Additionally, the platform features a gifting mechanism allowing users to send virtual gifts during calls, creating more rewarding and memorable experiences for broadcasters and users.
Sunder Venketraman, Chief Business Officer – Content & Live Ecosystem, Josh, said, “DreamCall represents a significant leap forward in our mission to create immersive and meaningful social experiences for our users. By enabling real-time voice conversations, we cultivate authentic connections and provide a platform where users can engage in heartfelt and enriching interactions. The success of DreamCall, with its impressive engagement metrics and diverse range of broadcasters, underscores the value it brings to our community. We are committed to ensuring these interactions remain safe and enjoyable through our comprehensive quality monitoring system. Introducing the gifting mechanism further enhances the experience, making each interaction more memorable and rewarding. We’re excited to see how this feature will continue to enhance the Josh community.”
DreamCall builds upon Josh’s successful Audio Stories feature, which offers narrative content in regional languages. This strategic expansion into voice-based social interactions reflects Josh’s understanding of its users’ evolving needs and preferences, particularly in regional language markets.
About Josh:Josh is a made-in-India, short-video app launched in August 2020 by VerSe Innovation. It represents a confluence of India’s top 1000+ best creators, 20000 strong managed community of creators, the 10 biggest music labels, 15+ million UGC creators, best-in-class content creation tools, the hottest entertainment formats, and formidable user demographics. Josh has been consistently rated as the leading Indian short-video app in India on the Play store with 100 million+ downloads. Josh is currently the fastest growing and most engaged short-video app in India with over 179 million MAUs (Monthly Active Users), 91 million DAUs (Daily Active Users), and 23 minutes average time spent.
