Given Delhi’s deteriorating air quality, this initiative
will help safeguard the well-being of police personnel
by Suman Gupta
New Delhi, India, 16th December 2024: Page Industries, the exclusive licensee of Jockey International Inc., has extended support to the Delhi Police with the supply of protective masks as a safety measure against the Capital city’s poor air quality.
The initiative comes as the police work amidst high pollution levels, increasing their risk of developing chronic health conditions. Vehicle emissions, particulate matter and other toxic pollutants exacerbate the poor air quality of the city’s roads. The masks provided by Jockey will help police personnel perform their duties with enhanced protection, underscoring the brand’s commitment to safeguarding the health of the city’s guardians, especially those working outdoors in challenging conditions.
Sharing his thoughts on the initiative, Karthik Y, Chief Sales and Marketing Officer, Page Industries said, “At Jockey, we deeply value the role of the Delhi Police, who work in the most demanding conditions. These protective masks mark our small contribution to their safety as they work tirelessly to maintain order in the city. This initiative aligns well with our philosophy of prioritizing the care and comfort of these personnel, both through our products and actions towards the community at large.”
“Delhi’s air quality has remained a constant concern, particularly with our personnel working outdoors for prolonged periods,” stated Ajay Chaudhary, SCP (Traffic, Headquarter) – Delhi Police. “We deeply appreciate Jockey’s thoughtful gesture to provide protective masks for our team. Such initiatives reaffirm the importance of collaboration in addressing local challenges to ensure the well-being of key personnel.”
Since its establishment in 1876, Jockey has prioritized the delivery of high-quality, innovative products designed for comfort and durability. With this initiative, Page Industries continues to extend its philosophy of care and excellence beyond its products, demonstrating a strong commitment to community welfare.
About Page Industries Limited: Page Industries is the exclusive licensee of JOCKEY International Inc. (USA) for the manufacture, distribution and marketing of the JOCKEY® brand in India, Sri Lanka, Bangladesh, Nepal, Oman, Qatar, Maldives, Bhutan and UAE. Page Industries is also the exclusive licensee of Speedo International Ltd for the manufacture, marketing and distribution of the Speedo brand in India.
Jockey is the Company’s flagship brand and a market leader in the premium innerwear and leisure wear category. The brand is distributed in 2,852+ cities and towns and available in 113,715+ Multi Brand Outlets, 1,144+ Exclusive Brand Outlets (EBO) with an extensive presence in 3,026+ Large Format Stores, as well as online. Speedo is available in 1,074+ stores, 28+ EBOs and 10+ Large Format Stores, spread across 90+ cities.
For further information, please visit http://www.jockeyindia.com
