Opens its Doors to Mumbaites with Andheri Outlet
Inaugurated by leading Film Artist- Amit Mistry
by Suman Gupta
‘Jaivik Tokri’ as the name implies is basket full of healthy, organic produce ranging from fresh fruits & vegetables, groceries to other daily amenities.
Jaivik Tokri works on a No middleman model where all products are directly available from the farm to kitchen. It is a humble endeavor to provide the consumer with premium quality organic produce encompassing fruits, vegetables, dry fruits, A2 milk, pulses and rice & flour at an affordable price and most importantly to give the farmers a fair price. This project has been solely initiated to provide the farmers with a right medium to trade their produce directly to the consumer without the hassle of any intermediaries. The founders thus dreamt of a model through which they could serve the organic demands of the consumer at a pocket-friendly budget and also give the farmer what he deserves.
According to Mrs. Aanisha Singh Tomar, partner, Jaivik Tokri, “since Organic comes at a premium pricing in the Indian Market and yet the farmers are not paid fairly for their toil we thrive to rescue to the scenario”.
This project is a brainchild of Mrs. Aanisha Singh Tomar and Mrs. Hetal Shah who have always dreamt of bringing about an organic food revolution in the nation. Hetal has been working meticulously in the industry of Organic Retail since the last 10 years and has successfully flourished and handled her own Organic Retail store in South Bombay under the name ‘Green Sattva’. She has seasoned herself as an expert in Organic Retail. On the other hand Mrs. Aanisha Tomar Singh has an exemplary experience of about 5-6 years in the field of organic and herbal products. She has been flourishingly managing her own Herbal Brand “UK Herbals” with extreme grace. Together they curated ‘Jaivik Tokri’ in order to furnish the market with Organic produce at a economical pricing.
Jaivik tokri products are healthy, sustainable and eco-friendly yet are offered to the customer at the best pricing that is approximately 20% inexpensive than other Premium Organic Products and only 10-15% pricier than regular packaged FMCG products. All produce is carefully hand-picked and premium in quality.
Jaivik Tokri is the best Go-to Organic Store on an affordable budget. It is our vision to connect with more and more farmers and contribute more and more for the nation’s farmer welfare and to support them through all their farming endeavors so that there is no obstacle between a fair price and the farmer. Jaivik seeks to promote entrepreneurship and sustainable business model and future for small businesses and brands in the organic sector. It is our mission to turn the Indian Grocery market into organic to eradicate the malpractices of the middlemen in the Agrarian Economy of our nation.