Speaking about the collaboration, founders of Syrow, Rajesh Raju and Ramana Murthy Reddicharla said, “Customer care is today a growing industry boosted by ecommerce, foodtech, fintech, medtech and the likes. As companies shift focus towards achieving customer delight levels, customer experience is bound to be the next service differentiator. In fact, consumers will no longer compare just products and prices, but also service and user experience. By providing great customer support, companies are bound to build great brand value and a loyal customer base. Through Syrow’s app, we believe that Instamojo’s merchants will be enabled to transition from the phase of customer satisfaction to customer delight.”